Customer Analytics: Where the Answers to All of Your Ecommerce Marketing Questions Live
BigCommerce
MAY 6, 2020
There’s a lot that goes into becoming a great ecommerce marketer.
BigCommerce
MAY 6, 2020
There’s a lot that goes into becoming a great ecommerce marketer.
Forrester eCommerce
MAY 7, 2020
As I’ve continued to analyze the round 2 results from the MITRE ATT&CK evaluation, I’ve had the opportunity to speak to more and more vendors that have indicated that one of the areas they struggled with was detecting the specific methods of PowerShell invocation used in the evaluation. Spoiler, it’s bad. Consider the evolution of […].
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Store Growers
MAY 4, 2020
Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify. The reason I say kind of is that there have been a lot of changes that have made this match type a little less straightforward.
Kissmetrics
MAY 5, 2020
I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.
Speaker: Jason Cottrell and Brian Walker
Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.
Groove
MAY 6, 2020
Case Study: Exceeding A Client's Goals. ModelTrainStuff , formerly known as M.B. Klein, is an established company that sells train models and complementary accessories for hobbyists to build. In the 90s, they created a website to sell their products worldwide. They used Facebook Ads, Google Ads and Bing Ads to spread the word, but it wasn't going as well as they had hoped.
Forrester eCommerce
MAY 8, 2020
The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
BigCommerce
MAY 7, 2020
Ecommerce has had an interesting and profound transformation over the last two decades.
My Wife Quit Her Job
MAY 5, 2020
Today, I’m thrilled to have Elizabeth Mercer on the show. Elizabeth helped start Jungle Scout with her husband Greg but she’s since stepped down to start a 7 figure ecommerce business selling ergonomic furniture over at SleekForm.com. Now in order to sell products that are large and heavy, you must manage your supply chain efficiently which happens to be Elizabeth’s specialty and in this episode, she teaches us the tricks of the trade.
Forrester eCommerce
MAY 5, 2020
The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown. Adapters (many financial services firms or utilities) have seen severe disruption, but parts of their business may only see minor disruption or even an […].
Ecommerce Platforms
MAY 8, 2020
Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. What's more, about 43% of those consumers go right to marketplaces as alternatives. The reason for this is because consumers have been trained to know that places like Amazon and Walmart have reliable, and inexpensive, shipping practices.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Steve Dennis
MAY 7, 2020
Across the United States—and in many hard hit international markets—so called non-essential retail is beginning to reopen. While the precise timing and specific methods of operation vary by geography , the theoretical ability of consumers to traffic physical stores will be materially greater in the next six weeks than it was during the months of March and April.
Omniconvert
MAY 5, 2020
In today’s eCommerce world, a world shattered and remodeled by the undeniable impact of the COVID-19 pandemic, eCommerce managers have. The post What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts appeared first on ECOMMERCE GROWTH Blog.
Forrester eCommerce
MAY 8, 2020
As the Covid-19 crisis erupted in early March 2020, anecdotal evidence suggested public cloud services would play a big role in enterprise responses. The financial evidence arrived in late April (reflecting results in the first calendar quarter of 2020): Amazon Web Services (AWS) up 33%, Microsoft Azure up 59%, Google Cloud Platform (GCP) up 52%. […].
Ecommerce Platforms
MAY 6, 2020
eLearning is a booming industry, and when you consider that teaching and selling online courses is easier than ever before, is it any wonder? Digital courses offer a convenient learning experience that students of all walks of life desire. Similarly, instructors can create content from the comfort of their own homes, sell it, and enjoy a passive stream of income – freeing up their time to do more.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
MakeWebBetter
MAY 4, 2020
With rising technology and automation, eCommerce is skyrocketing. E-commerce business acquired 16.1% ($25 trillion) of the total retail sale in just two decades(2000-2020) replacing the conventional buying/selling method that started since time immemorial. If you are engaged in the eCommerce business, you may have observed that, even if analytics reveal high traffic and visitors have […].
Wiser
MAY 5, 2020
Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat. Of course, there’s a lot that goes into bringing a product to market. Understanding the competitive landscape, determining how the new product fits into your portfolio, developing a pricing strategy—these are just a few of the key steps in a launch.
Forrester eCommerce
MAY 8, 2020
With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs. More detail around these scenarios, tech […].
Ecommerce Platforms
MAY 6, 2020
If COVID-19 has taught us anything, it's that we humans have a massive impact on our planet…and not for the better. Since lockdown ensued, Venice's canals are crystal clear, we've seen an enormous decrease in air pollution ( 25% across China during the outbreak), and there's been an influx of wild animal sitings across towns and cities around the globe.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TradeGecko
MAY 6, 2020
Calculating retail prices is not easy. There are multiple variables to factor in and several calculation methods. However, who does not want to reduce uncertainty when choosing the right price for their products? TradeGecko is here to help.
Inflow Insights
MAY 7, 2020
We were very excited to hear that Google would be expanding its shopping offering to more organic search results and making it free for merchants to sell on Google Shopping. One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.
Forrester eCommerce
MAY 4, 2020
There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends. Yet one of the things that hurts the most is something […].
eCommerce Training Academy
MAY 3, 2020
Many celebrities are now jumping on eCommerce. Some of them have been doing it for a while and achieving great success. Others have failed. Here’s a list of famous celebrities that have an online store: 1. Honest by Jessica Alba. Website URL: [link]. 2. Kylie Cosmetics by Kylie Jenner. Website URL: [link]. 3. Kim Kardashian West Beauty. Website URL: [link]. 4.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ecomdash
MAY 5, 2020
Customer loyalty and rentention can evolve from good branding. Learn how to add value to your brand with these tips about shipping. The post 3 Valuable Ways to Brand Your Shipping Process appeared first on Ecomdash.
Omniconvert
MAY 4, 2020
With the abundance of high-quality eCommerce sites on the web, it’s no longer enough to simply provide baseline website functionality. The post 6 Strategies to improve your eCommerce UX appeared first on ECOMMERCE GROWTH Blog.
Forrester eCommerce
MAY 5, 2020
For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief.
eCommerce Training Academy
MAY 4, 2020
We love the mothers in our life. According to Search Engine Journal , Americans spend $21.2 billion on Mother’s Day vs $12.5 billion for Father’s Day. Not only are people buying gifts for moms, they’re buying gifts for every type of mom in their life: Mother or Stepmother – 63%. Wife – 23%. Daughter – 10%. Sister – 9%. Other relatives – 9%. Grandmother – 7%.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ecomdash
MAY 6, 2020
They say April showers bring May flowers. With COVID-19 determining the economy, it feels like a torrential downpour. Hopefully, the saying is true and we’ll see an improvement come this May. We saw some interesting changes in April, like eBay’s newly appointed CEO, Walmart announcing a huge increase in sales, and Google continuing to reinforce […].
Omnisend
MAY 7, 2020
Reading Time: 3 minutes. Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.
Forrester eCommerce
MAY 4, 2020
Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. That risk has never been higher than it is today. To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […].
eCommerce Training Academy
MAY 4, 2020
Let’s start with 3 interesting consumer psychology stats about the importance of offering free shipping. Unconditional free shipping is a number 1 criterion for making a purchase online. Orders with free shipping average around 30% higher in value. 47% of shoppers indicated they would abandon a purchase if they got to checkout and found out free shipping wasn’t included.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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