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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

Across various industries, misleading claims about a product’s attributes or benefits can create unrealistic expectations among consumers regarding its performance or quality. percentage point increase in the CAGR. Deceptive Labeling Deceptive labeling remains a persistent issue within the realm of packaging.

Consumer 162
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The way that we assess all the opportunities that come in is thinking about how we can do something truly different,” D’Arcy said in an interview with Retail TouchPoints. Retail TouchPoints (RTP): We’ve been seeing a lot of brands try to embrace the role that commerce plays in culture. And now, people are traveling more.

Fashion 246
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NRF 2023: How Target Makes its Culture of Inclusion Tangible

Retail TouchPoints

Sometimes the results of emphasizing diversity and inclusion are big, bold and easy to see; sometimes they’re subtle. We embed culture in the execution of our strategy, and that really becomes tangible to our team and our guests.”. “We The panelists stressed that its corporate culture is not imposed from the top. “We

Toys 282
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Design Exec: Understanding Human Nature is ‘Terra Firma’ in a Fast-Changing Retail Industry

Retail TouchPoints

But by practice — and by passion — he’s a cultural anthropologist. That means he studies culture and how we as humans live, interact and respond emotionally and physically to the world around us in order to help brands shape their physical experiences. It was all about the experience of the five senses.

Retail 260
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Frans Johansson And the Intersection of Diversity And Innovation

Retail TouchPoints

As CEO of The Medici Group, Frans Johansson spends his days consulting with business leaders on the value of Diversity, Equity & Inclusion (DE&I), and how they support business differentiation and growth. The book drove home one key point, according to Johansson: “Diversity drives innovation.

Books 229
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 259
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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

He created Bookshop.org to serve as a “bulwark against the erosion of book culture by Amazon,” and book lovers have heeded the call. As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. But for many in the book industry, the platform’s very existence is a victory.