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The Ultimate Guide to Ecommerce Analytics

Omnisend

In this article, we’re going to look at the areas in ecommerce analytics—retention, lifecycle stages, and segmentation—which provide the most actionable, data-driven insights for your business. Analytics help you learn about your customers’ needs, habits, and preferences. Customer Profiles. Lifecycle Stages.

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Analyze Retention Reports to Know How to Make Your Customers Stay

Omnisend

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.

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Master Your Stock: A retailer’s blueprint for improving inventory health

Fabric

The balancing act involves optimizing stock levels to meet customer demand while efficiently managing costs. It can lead to a whole host of problems, namely excessive backorders, cancellations, unhappy customers, and hidden costs like higher customer support expenses, escalations, and the need to offer customer appeasement coupons.

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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Three Ways to Fight Fraud Organically While Building Customer Relationships. Retailers are overly focused on quelling fraud at the expense of building customer relationships — which is their most foundational need for survival, growth and long-term success. Holding on to customers is a high priority.

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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. When in doubt, start with how you can drive new sales and increase revenue from repeat customers. This post features 4 key post-holiday marketing tactics that will help you increase sales from your current leads and customers!

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How Store Design Teams are Unlocking Tangible Value from AI Platforms

Retail TouchPoints

Editor’s note: This is the second article in our series on AI in Retail. Read the initial article, on consumer attitudes toward AI, here. Platforms’ ability to create custom reference images and scene environments based on a series of inputs is especially valuable for teams managing multiple projects at one time.

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