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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior. Read the article.

Retail 254
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19 Strategies That’ll Help You Become an Influencer

Kissmetrics

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Create a Content Strategy.

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How to Use Google Scholar to Find Content Ideas and Research

Kissmetrics

Looking for a new way to research or find content ideas for your marketing content ? Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice. 8 Strategies for Using Google Scholar for Content Ideas.

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5 Ways to Instantly Gain More Leads

Kissmetrics

There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

Webinar 297
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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Kissmetrics

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective.

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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. It might be.

B2C 312