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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. What Are the Four Factors Driving B2B to Shift to eCommerce? What Are the Four Factors Driving B2B to Shift to eCommerce?

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What is the Difference Between B2B vs B2C for Paid Social Media?

Kissmetrics

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. B2B Social Platform Use.

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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

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4 Customer Retention Strategies for Your Subscription Business 

Kibo

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

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How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute.

B2B 104