Remove B2B Remove B2C Remove Customer Loyalty Remove Customer Retention
article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
article thumbnail

4 Customer Retention Strategies for Your Subscription Business 

Kibo

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

article thumbnail

How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute.

B2B 104
article thumbnail

How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. What Is An eCommerce Marketing Agency?

article thumbnail

An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result? Two minds think alike.

article thumbnail

Customer Acquisition vs Retention

Groove

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Facebook, Instagram, TikTok and LinkedIn are a few social platforms that are proven to increase visibility and help your company convert new customers. Loyalty Programs.

Customer 150