Remove privacy
article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 212
article thumbnail

Top Technology-Driven B2B ECommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the technological changes and take advantage of cloud-based technology, Headless Commerce , and progressive web applications (PWAs). billion by 2023 ( Source ).

B2B 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches.

article thumbnail

Communications And Collaboration Technology For Remote Workers

Forrester eCommerce

Forrester has completed several Total Economic Impactâ„¢ (TEI) studies focused on communication and collaboration technology. Higher productivity is a key, consistent, and measurable benefit. We found that there are several ways in which employee efficiency and effectiveness can be improved.

article thumbnail

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement.

Marketing 340
article thumbnail

Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369
article thumbnail

Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used.

Toys 220