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The 3 Big GenAI Impacts in B2C Commerce Solutions

Forrester eCommerce

Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.

B2C 427
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Prévisions 2022 : Marketing B2C

Forrester eCommerce

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

B2C 195
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Introducing Forrester’s Generative AI Consumer Outlook Quarterly Blog Series

Forrester eCommerce

And no, this blog post was not written by […] Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. But what about consumers? Forrester is closely tracking this. I’ll be taking you through how consumers know, feel, and use Generative AI every quarter.

Blog 417
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50/50: Capital One, Discover, And Differentiation In Credit Cards

Forrester eCommerce

Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers.

B2C 242
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Future of Retail: “Applying 2019 Predictions to Retail” Blog Series

Forrester eCommerce

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.”

Blog 254
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How to Use Voice as a B2C Acquisition Channel

Optimizely

This is a guest blog post from Voysis , the complete voice AI platform. As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option.

B2C 207
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. Away’s marketing strategy involves two key elements: partnering with influencers and plugging into the burgeoning travel blogging and podcast market.

B2C 261