Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base.

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 425

B2C Consumer Customer Loyalty Channel 425

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms.

B2B 208

B2B eCommerce BigCommerce Omnichannel 208

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Programs that work to drive customer loyalty long-term.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Buyers who haven’t engaged in any channel in 30 days.

Customer 334

Customer B2C Customer Data Improvements 334

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 229

Omnichannel Customer Loyalty B2C B2B 229

Optimizely

SEPTEMBER 6, 2018

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most. Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

SEPTEMBER 12, 2017

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. However, you can break down customer lifecycle even further.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Optimizely

DECEMBER 18, 2018

That’s why you need to integrate the in-store data you’re collecting with customer data from other channels and make a consistent and personalized customer experience. Every time customers interact with you during store visits, you have the opportunity for data collection through your POS system. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Most responsive channel. …and more.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Groove

MARCH 24, 2022

Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Optimizely

FEBRUARY 6, 2018

Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

GetElastic

MAY 13, 2019

Manufacturers and distributors still use (and will continue to use) traditional channels such as engaging directly with sales reps or customer service reps. For example, now buyers can research products before reaching out to traditional channels. Transform B2B commerce using proven B2C principles.

B2B 151

B2B B2C Channel Customer Loyalty 151

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. Most engaged channels : Instagram/Facebook. Branding shifts to better fit your customer profile. Unless your brand is, say, Amazon.).

Customer 300

Customer eCommerce B2C Fashion 300

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We have a team that is focused on omnichannel experiences so we don’t just fall back into our channel silos.”.

B2C 150

B2C Omnichannel Channel Customer Experience 150

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Kibo

SEPTEMBER 30, 2022

The habits of B2B customers are changing, with more and more B2B customer journeys happening online. Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. How Kibo eCommerce can help.

B2B 71

B2B B2C Multi-channel eCommerce 71

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  The State of Ecommerce Customer Loyalty in 2023 Discover key loyalty and retention findings from Smile Rewards’ dataset with this report on the state of ecommerce customer loyalty in 2023.

Social Media 72

Social Media Customer Loyalty Customer Retention eCommerce 72

Ecommerce Platforms

OCTOBER 24, 2022

This means email is the second most popular channel for content distribution, falling just behind social media at 89%. Email is also more popular for content distribution than various other organic channels, like event presentations, and blog posts. B2C Email Marketing Statistics. of B2C emails don’t make it to the inbox.

Marketing 196

Marketing B2B B2C Mobile 196

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

DECEMBER 9, 2020

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. The idea of a sales rep will not disappear in its entirety, but they now need to be considered as just another purchasing channel available to B2B buyers. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

Kibo

FEBRUARY 22, 2023

With omnichannel shopping becoming the norm across B2B and B2C sectors, it’s become increasingly important to have seamless operations across channels. One of the critical components of a successful omnichannel experience is the ability to unify inventory data in real-time and make the inventory shoppable across any sales channel.

Customer 62

Customer B2B Supplies Shipping Costs 62

Optimizely

JULY 25, 2019

This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context. With the right customer data, you can personalize your marketing in real-time across channels, platforms, and devices.

Marketing 150

Marketing Recommendation Channel B2C 150

Ecommerce Platforms

OCTOBER 26, 2021

The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. This means that with BetterCommerce the power is given to the user to decide how the commerce platform can be customized or implemented. Omnichannel. SEO Functionality.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

RTP blog

APRIL 9, 2018

While they were one of the pioneers of omnichannel strategies by providing in-store pickups and returns, their recent investments are a deliberate move to better blend digital and physical channels by seamlessly collaborating with consumers over the channels they prefer most — in this case, via mobile, in-store and online.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Kibo

JUNE 18, 2014

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World Given the accelerating pace of technology innovation, consumers have more purchasing options than ever before — in-store, online, mobile, overnight shipping and ship-from-store, to name a few. And with these options, retailers are facing new challenges each day.

Channel 62

Channel Retail B2B B2C 62

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Remember: B2B Consumers Are Also B2C Consumers.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. For creating a content asset that drove thought leadership, revenue and customer loyalty. Time Saved.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. This boosts customer loyalty and makes people feel more of an affinity with your brand. For instance, you might have a documented content strategy across multiple channels, including your blog, email newsletter and so on. Create a Community.

Social Media 363

Social Media B2B Document Information 363