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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. Customer reviews.

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How to Use Voice as a B2C Acquisition Channel

Optimizely

From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all powered by conversations. As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers.

B2C 207
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WEBINAR: Battling Amazon with a Better Customer Experience

Optimizely

Amazon is a fact of life for every B2C brand. This is in part because Amazon offers a fantastic and easy buying experience for their customers. Buyers get fast shipping, great customer service, and easy checkout all in one. . Buyers get fast shipping, great customer service, and easy checkout all in one. .

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Own your customer data.

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How chatbots can optimize customer experience (CX)

GetElastic

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. The post The Role of the B2C Marketer Is Changing Fast.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261