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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Regardless of industry — and whether they’re B2B or B2C — companies using AMP-powered emails stand out from the crowd (and competition). AMP elevates customer experiences, making emails more powerful, useful and engaging. Interactive emails can include animation, auto-scrolling or sliders to provide seamless reading experiences.

Marketing 274
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. CruiseMaster.

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How Razorgator Increased AOV With Segmentation and Dynamic Content

Optimizely

Razorgator is based in California, has over 1 million customers, and has sold over 3.5 To learn more about how Zaius is helping B2C companies evolve and scale revenue, visit zaius.com – or, reach out to us directly at insights@zaius.com or at 877-658-2570. million tickets to more than 250,000 events.

B2C 150
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Everything You Need to Test and Optimize Ecommerce Web Forms

Optimizely

There are a number of different ways you can use web forms to collect important information on your customer to get them moving down the pipeline towards a sale. These include: Sign up for a newsletter. The ultimate goal of web forms is to encourage your customer to convert and become loyal to your brand. Access premium content.

eCommerce 170
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The 7 best MailerLite alternatives for 2023 (free and paid)

Omnisend

When you compare its free plan with MailerLite, you’ll find that it offers more features, such as SEO, 2,500 monthly newsletters, predesigned templates, automation, autoresponders, and more. For the MAX 2 plan, customers will also get a dedicated Customer Experience Manager and priority support. ConvertKit G2 rating: 4.5/5