Remove B2C Remove Customer Loyalty Remove Marketing Remove Multichannel
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

And to do that concisely, a wide-reaching loyalty program would suffice. It’s more of a marketing scheme which suits almost all businesses, to sum it up. Keeping your customers constantly motivated is one essential move a seller needs to put careful thought into. And that’s where a rewards program steps in. . The result?

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

BetterCommerce provides users with features required for sales management, purchasing, merchandising, inventory, customer marketing and experience, operations, and logistics. BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. Analytics and Marketing.

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What is a PIM solution? How they work and why you need one.

GetElastic

Over the past few years, commerce has shifted towards a digital-first approach, with customers demanding more streamlined digital experiences and new options for digital self-service. Here, products may be grouped into target markets, based on usage and technical data. Marketing Data – Keywords, target personas, SEO elements.

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What is a PIM solution? How they work and why you need one.

GetElastic

Over the past few years, commerce has shifted towards a digital-first approach, with customers demanding more streamlined digital experiences and new options for digital self-service. Here, products may be grouped into target markets, based on usage and technical data. Marketing Data – Keywords, target personas, SEO elements.