Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. The post The Role of the B2C Marketer Is Changing Fast.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Optimizely

SEPTEMBER 18, 2018

These are the loyal customers your brand relies on. Given the much higher cost of acquiring new customers , you need loyal customers who will follow you to the end of the earth (or at least watch all your Instagram stories). These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase.

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

SEPTEMBER 26, 2023

Editor’s Note: This article has been updated since it was published earlier today. Amazon can only afford to do this by charging ever more fees to third-party sellers and customers of AWS. I’m not sure another example exists of a retailer operating at a gross loss for more than a few months.

Small Business Retail 255

Small Business Retail B2C Electronics Fulfillment 255

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Build trust with your customers in every interaction. Have you heard of a little event called Black Friday?

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. But at the same time, you have next to zero control over the buyer experience. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. Offer a great customer experience.

eCommerce 170

eCommerce Customer B2C Customer Experience 170

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JUNE 7, 2023

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Technology 275

Technology Retail Customer Experience Presentation 275

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

OCTOBER 30, 2018

A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. You panic that you’re about to lose a loyal customer. Step 1: Use your data.

Customer 225

Customer Social Media B2C Channel 225

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Forrester eCommerce

JANUARY 5, 2021

Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. En l’espace de neuf mois, nous nous sommes habitués à […].

Article 509

Article Blog Customer Experience B2C 509

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. B2B buyers expect personalization experiences and are even willing to pay more. B2B buyers expect personalization experiences and are even willing to pay more.

B2B 147

B2B eCommerce B2C Payment Services 147

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. It can be applied across the customer journey, before, during and after they buy.

Technology 292

Technology B2C Consumer Social Media 292

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. CruiseMaster.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Kissmetrics

AUGUST 25, 2020

They spend countless hours experimenting and learning everything there is to know so you don’t have to. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. Stryde — Best for eCommerce and B2C businesses. Let’s dive in!

PPC 279

PPC Multi-channel Social Media B2C 279

Optimizely

AUGUST 9, 2018

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Forrester eCommerce

APRIL 8, 2020

Cet autre article passionnant sur l’histoire des […]. Ce grand entretien de Pascal Picq, paléontologue, dans les Echos, est fascinant et remet en perspective la crise du coronavirus dans l’histoire de l’humanité et de son environnement.

Article 361

Article Customer Experience B2C Customer 361

Digital Doughnut

JULY 14, 2023

In this article, we will delve into the realm of smart packaging, exploring its potential to enhance customer experiences, streamline operations, and drive innovation in the industry.

Article 52

Article Customer Experience Operations Technology 52

GetElastic

NOVEMBER 2, 2021

We often hear stories about that moment of realization well into the evaluation cycle, where a pricing surprise or lack of flexibility hinders your brand's ability to launch and operate an eCommerce setting that works for your customers. At Elastic Path, we are focused on delivering a solution that fits the unique needs of our customers.

eCommerce 78

eCommerce Payment Services B2C B2B 78

Ecommerce Platforms

AUGUST 10, 2021

At the virtual Make it Big event, the leading speakers will discuss today's relevant topics such as social commerce, digital innovation, customer experience, artificial intelligence, and emerging global markets. How to Attract, Convert and Retain Your Customers. Harnessing the Power of AI to Sell More. The LineUp.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Attendees will also learn how getting this messaging right can attract new customers and recapture the attention of existing customers. Tuesday: June 05.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

FastSpring

JANUARY 10, 2023

This article is meant to help by providing two important factors to consider when choosing a recurring billing tool. Handling failed payments and customer notifications. Handling failed payments and customer notifications. We become the liable party for every transaction of our customers. Case Study Examples.

Payment Services 117

Payment Services Payments Subscription Banking 117

Omnisend

DECEMBER 14, 2023

Irrespective of the size or stage of your business, the best ecommerce tools can help with the following: Optimize store performance Enhance customer experience Streamline operations Boost sales Success requires a strategic combination of tools tailored to your needs. Ready to discover the best ecommerce apps for your online store?

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

RTP blog

MAY 31, 2017

In today’s fast-moving, digitally motivated society, retailers really do need to speed up the decision-making process when it comes to innovative technologies that will improve the customer experience and exceed customer expectations. The Wall Street Journal article quotes J.P.

Retail 150

Retail Technology eCommerce Games 150

Optimizely

DECEMBER 12, 2017

A focus on customer feedback. As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively? As technology keeps evolving at such a rapid rate, we are constantly adapting how we engage our customers. How do you create a more personalized and custom experience for your buyers?

eCommerce 150

eCommerce Outdoor B2C Social Media 150

GetElastic

OCTOBER 21, 2022

Now a longtime senior contributor to Practical Ecommerce since 2008, Roggio is a global eCommerce authority and a practicing merchant, developer, and journalist with over 1,300 articles addressing a plethora of topics in eCommerce. Gary Vaynerchuk: Chairman of VaynerX , CEO of VaynerMedia , Angel Investor, Serial Entrepreneur.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

BigCommerce

AUGUST 10, 2018

In this article, we’ll break down: Exactly what a WordPress ecommerce strategy is, and why you should use it. This strategy is a hallmark of brands looking to: Build community and customer lifetime value through their owned website rather than through a marketplace like Amazon. Nurture customers through a longer buying cycle.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

GetElastic

MARCH 24, 2022

Dropshipping is still a viable business given that dropshippers have the leverage to earn more than 50% profit than those who keep their own inventory; and with eCommerce steadily on the rise even post-pandemic, there is opportunity to reach customers where they are with this method. Building rapport with your customers begins with a name.

Shipping Costs 78

Shipping Costs eCommerce Drop Ship Beauty and Health 78

Kibo

OCTOBER 20, 2022

This article summarizes the interview, along with videos of each part. A composable approach to CMS allows you to build out the functions you need now to fulfill business goals and meet customer expectations. The CMS platform plays a significant role in your digital commerce channel and the online customer experience.

Channel 62

Channel Presentation Customer Experience Management 62

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Before anything else, we recommend scaling content production to target all of your important customer segments. Editor’s note: This blog was originally published in 2020.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Optimizely

MAY 9, 2019

The tricky bit comes with getting your customers and potential customers of your ecommerce business to: Want to fill out the online form. To improve your form conversion rates and earn the relevant customer information, you need to optimize your web forms to improve the user experience and maximize your chances of success.

eCommerce 170

eCommerce Reference Information Web Design 170

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Advanced custom pricing.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160