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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250
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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

For example, now customers can take a survey directly from an email. Regardless of industry — and whether they’re B2B or B2C — companies using AMP-powered emails stand out from the crowd (and competition). AMP elevates customer experiences, making emails more powerful, useful and engaging.

Marketing 288
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. CruiseMaster.

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How Razorgator Increased AOV With Segmentation and Dynamic Content

Optimizely

It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. Razorgator is a Zaius customer that was seeking to drive AOV. Razorgator is based in California, has over 1 million customers, and has sold over 3.5

B2C 150
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Everything You Need to Test and Optimize Ecommerce Web Forms

Optimizely

The tricky bit comes with getting your customers and potential customers of your ecommerce business to: Want to fill out the online form. To improve your form conversion rates and earn the relevant customer information, you need to optimize your web forms to improve the user experience and maximize your chances of success.

eCommerce 170