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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Spotify, the music streaming platform, fears a softening in ads sales. In a bid to recoup these losses, advertisers have raised prices. in Q1 of 2021.

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How to Use Paid Ads to Market to Pet Owners Effectively

Kissmetrics

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

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How to Promote Your Small Business

Wiser

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. The art of promoting your small business is multifaceted, and layered with opportunities that span both traditional and digital platforms. It takes hard work, dedication, and an entrepreneurial spirit to make it successful.

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Is it Time to Add Video Marketing to Your Content Marketing?

Kissmetrics

million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? how are you leveling up? And while blog competition increases, click-throughs on display ads have continued to decrease. Now that there’s more (great) content than ever.

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How to Promote Your Business

Wiser

That’s why it’s so important for business owners to understand how to promote their businesses effectively. The art of promoting your business is multifaceted, and layered with opportunities that span both traditional and digital platforms. Starting and running a business is one of the most rewarding experiences that anyone can have.

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33 best small business ideas to make money in 2023

Omnisend

This article highlights the best small business ideas you can use to start your new venture. As a business owner, you get to enjoy many benefits such as doing what you love, having more control over your time, and earning a higher income when you sell your products or services to your target audience.

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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

When experts predict a recession, you’ll likely need to change some of your company’s management directives to stay as close to profitable as possible. These actions may include cutting back on hiring, being more cautious with spending, or raising your prices. . Boost your income streams. Table of Contents.