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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Kissmetrics

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352
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Influencer Marketing: Examples and Strategies for 2021

Kissmetrics

You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly.

Marketing 270
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How to Use Instagram Guides

Kissmetrics

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. What Are Instagram Guides?

Travel 282
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What It Takes to Create and Measure an Effective Influencer Program

Optimizely

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising. for every $1 spent.

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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. Influencers yield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419
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How to Integrate Paid Ads With Influencer Campaigns

Kissmetrics

How can you take your influencer campaign to the next level? Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. First, they see your brand from the influencer.