Kissmetrics

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Look at the hard data. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets.

Social Media 271

Social Media Shopify Magazine PPC 271

BigCommerce

NOVEMBER 2, 2017

Why segmenting your Google Shopping traffic can lead to significant uplift. How to use psychological triggers to increase and drive conversions. What Google Analytic’s Model Comparison Tool is, and when [also why] to use it. Google Shopping: The strategy of using Google Shopping to earn middle and bottom of funnel traffic (i.e.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

JULY 24, 2017

But conversions are all that matter at the end of the day. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up conversion goals properly, you’re going to lose all of that information forever. How Google Analytics Conversion Tracking Works.

Events 191

Events Mobile Download PPC 191

Omnisend

DECEMBER 5, 2023

Boost your sales and conversions with Omnisend’s innovative features. Image via Shopify In the same vein, promote reviews across your blog, social media, and email newsletters. Instead, invest time into customizing compelling product copy optimized for search and conversion. Include relevant details like size conversions.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Groove

FEBRUARY 11, 2019

We specifically outline abandoned cart strategies in a related blog, but in general, we highly recommend this hack because it is proven to increase conversion and drive revenue. Retargeting ads allow brands to target users who previously visited a website or are in a contact database (using custom audiences). Content Downloads.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

lateshipment

DECEMBER 18, 2020

Slow website performance leads to the loss of potential buyers as no one likes to wait. According to Unbounce surveys data, up to 70% of users may refuse to buy if a website is too slow. Google stats confirm this. According to Unbounce surveys data, up to 70% of users may refuse to buy if a website is too slow. .

eCommerce 246

eCommerce Shopping Carts Mobile Web Design 246

Kissmetrics

OCTOBER 23, 2017

It’s about collecting various data points so you understand context. It’s not a banner ad or a drip email sequence. A->B becomes a micro-conversion. That starts with a 1-1 conversation. These sequences repeat ad nauseam. They could serendipitously run across your blog post on Twitter.

Download 446

Download Other Marketing B2B 446

Optimizely

APRIL 4, 2019

For example, Instagram isn’t always the right channel for influencer marketing — though it often dominates the conversation. Ask to see any potential influencers’ Google Analytics data. These influencers – who have a smaller following, but very high engagement – are known as micro-influencers. Add UTM parameters.

Social Media 370

Social Media Channel Fashion Recommendation 370

Kissmetrics

SEPTEMBER 11, 2017

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Your “Conversions” Are Flawless. Nine times out of ten, the campaign with more “conversions” is declared the winner. First and foremost, these “conversions” are leads — not closed customers.

Social Media 233

Social Media Channel Blog Information 233

Omnisend

JULY 27, 2021

Google itself is still working on that transition, but Apple’s Safari already blocks all third-party cookies by default. If you’re targeted by an ad on one site, for example, the advertiser may be able to retarget you on a completely unrelated site simply by having their code on both websites. Ad Targeting. Attribution.

Multi-channel 148

Multi-channel Information eCommerce Channel 148

Kissmetrics

SEPTEMBER 8, 2017

The standard funnel use case is tracking the key steps from first visit to conversion. They installed the JavaScript, added a team member, etc. Most sites get about a 3% conversion rate, so the biggest “dip” will be from 1-2. Added product to cart – they showed enough interest to add a product to the cart.

Improvements 243

Improvements Events Channel eCommerce 243

Kissmetrics

APRIL 20, 2021

Reply to comments, answer questions, and, every so often, visit a reader’s blog and give them some free feedback or tips on how to improve their site. Let’s look at a few real-world examples: Twitter is a unique micro-blogging platform. To market successfully to this group of consumers, you need solid research and data.

SEO 339

SEO Other Blog Marketing 339

ESW

JULY 12, 2023

In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Online customer reviews play an important role in boosting sales and conversions and establishing the type of brand authenticity and transparency that gain customer trust. times higher conversions.

eCommerce 146

eCommerce Customer SEO Shipping Costs 146

BigCommerce

DECEMBER 20, 2017

But we’ve all been in that year before, with another tool you have heard of: Google Shopping and PLAs. Those two factors often make Google Shopping and PLAs harder for brands making less than $10M in annual sales to compete. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. New Content Types & SEO.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

OCTOBER 31, 2017

Create a micro-niche site. They write frequently on their blog, use videos to help spread the word on YouTube and Facebook and ultimately have turned the product they sell into an educated community. I see their ads often, and the comments on them are the only social proof any B2B buyer would need to pull the conversion trigger.

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

Kissmetrics

MARCH 12, 2018

They don’t want intrusive banners, ads, and popups. Content is not an “ad”, and so is an effective method to get around blockers. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. SMBs that blog generate 126% more lead growth than their non-blogging counterparts.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

FEBRUARY 6, 2018

In 2011, Google Panda was released. It was one of the first reported cases where Google confirmed the use of qualitative factors. Fast forward a few years, and Google also started taking user behavior into account. Take blogs for example. So some SEOs think this is Google’s way to help make sure people adopt it.

SEO 194

SEO Payments Conversion Optimization Payment Services 194

ROI Revolution

APRIL 2, 2020

We’ll be adding updates throughout the pandemic to help keep you in-the-know. In our Paid Search Trends in the Coronavirus Climate webinar , we analyzed past trends & data and offered strategic advice to help guide your brand through this challenging period. Support from Google. Conversion optimization during COVID-19.

eCommerce 207

eCommerce Social Media Shipping Costs Events 207

ROI Revolution

MARCH 2, 2021

We’ll be adding updates throughout the pandemic to help keep you in-the-know. New COVID-19 data + stats. These claims were already prohibited in paid ads. New COVID-19 data + stats. growth is projected in 2020 for social network ad spend, a much less dire outlook than the June 2020 forecast of 4.8%

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. In 2019, spend was just $55.9

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

FastSpring

OCTOBER 6, 2020

So, before you start spending money on paid ads, you need to decide what you are going to say to each group. With this information and your keyword research, you’re ready to write targeted paid ads, product descriptions, and blog content that appeal to each of your audiences. Now it’s time to drive some traffic.

Social Media 111

Social Media Arts Information Blog 111

Optimizely

SEPTEMBER 4, 2018

You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Forget about the data. You’re probably already collecting a lot of data on your customers, which is great. You should also make sure there’s no gap between the data and marketing execution.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

BigCommerce

OCTOBER 10, 2017

And while you can measure the effectiveness of those campaigns, their conversion rate is going to be much lower than just sending your buyers to a personalized campaign on your site. . It’s the data. For each email you send, you can track the added value to your business. Tracey will say: Thank you! Use influencers.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

ROI Revolution

JULY 11, 2019

Micro-Influencers. We’re seeing an increasing number of brands turn to these so-called micro-influencers – individuals with a niche audience of 1,000-100,000 social media followers. This also means that micro-influencers tend to bring higher conversion rates. Looking for Amazon-specific trends?

Marketing 68

Marketing Social Media Technology Mobile 68

ROI Revolution

JUNE 1, 2021

By the end of 2022, programmatic ad spend will approach $100 billion. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. In 2019, spend was just $55.9

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Paid search ad spend will grow 24.0%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JULY 2, 2020

We’ll be adding updates throughout the pandemic to help keep you in-the-know. Post-COVID ad spend. Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. 7/1 update. 6/30 update. 2020 Ecommerce Paid Search.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

BigCommerce

JUNE 27, 2017

Issues of trust and credibility for ecommerce conversion. Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. This is the role of content and various micro-conversion opportunities.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

ROI Revolution

DECEMBER 2, 2021

We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. Computer products and consumer electronics digital ad spend is forecasted to grow 28.2%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

We’ll be adding updates throughout the pandemic to help keep you in-the-know. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. According to new data from Digital Commerce 360 , online spend with U.S. 9/28 update. QoQ increase. 8/7 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

Optimizely

MARCH 1, 2018

The one way that we do measure brand awareness is direct site visits and conversions through direct traffic, or conversions through organic search related to brand terms, or paid search related to brand terms. We really focus on micro conversions because a lot of people are not ready to buy right away.

Customer Retention 170

Customer Retention Customer eCommerce Marketing 170

FastSpring

MARCH 15, 2024

You can have an ongoing conversation with your fan base without worrying about an algorithm messing that up. Todd says he “definitely encourages studios to grow those homegrown creators, even if they’re small — even if they’re micro influencers — because every community needs those leaders.” Mr. Todd Harris.

Games 186

Games Marketing Events Merchant Services 186

ROI Revolution

MAY 6, 2021

Post-pandemic paid search ad spend trajectory skyrocketing. Search ad spend in the US fell $2 billion short of pre-pandemic projections last year but still hit a new record of $61.7 Conversely, the forecasted paid search ad spend for the next three years has grown significantly over those pre-pandemic projections.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

We’ll be adding updates throughout the pandemic to help keep you in-the-know. We invite you to join us for a webinar on April 7 at 2 pm ET as we look back on the elusive year and look ahead at what the data suggests is in store for paid search. More new COVID-19 trends + data. New COVID-19 data + stats. to reach $9.92

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

AUGUST 4, 2020

We’ll be adding updates throughout the pandemic to help keep you in-the-know. in 2020, but new data shows that U.S. Post-COVID ad spend. Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

NOVEMBER 4, 2020

We’ll be adding updates throughout the pandemic to help keep you in-the-know. Live With Google: Cyber-Centric Holiday Success. Join ROI and our expert partners from Google for a presentation and live Q&A on November 10th at 11 am ET to unearth strategies for Q4 and post-holiday success. 10/22 update. 10/15 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MAY 5, 2020

We’ll be adding updates throughout the pandemic to help keep you in-the-know. Updates from Google. Google Meet free to all users. Over the next few weeks, Google will be releasing their video meeting tool , Meet, to all users for free. Google My Business impressions plummet. 5/5 update.

eCommerce 131

eCommerce Merchant Services Payment Services Shipping Costs 131