Retail TouchPoints

OCTOBER 25, 2023

So how can brands effectively insert themselves into these conversations? Explore New Niches Micro-influencers have the unique benefit of reaching segments of a brand’s audience that they may not be aware of. Others focus on deals found in specific locations, and some, such as Michelle St.

Social Media 290

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Kissmetrics

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Advertising comes into play once they actually recognize your brand.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

NOVEMBER 15, 2021

This tool identifies current and existing trends in search marketing. For example, at the time of writing this, the Pittsburgh Steelers are the number one trending search on Google. If you have a specific topic that you want to cover but aren’t sure if it’s trending, you can search for it in the search bar at the top.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Kissmetrics

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic.

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

OCTOBER 27, 2021

Something, somewhere, has gone awry, and it’s impacting your performance in search results. Whether it’s the latest Google update, poor backlink strategy, or a competitor outwitting and outplaying you on search, this is where a quarterly SEO planning comes into play. Search trends are not stagnant.

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Kissmetrics

MARCH 12, 2021

You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. If you're just getting started with paid search, we recommend setting your schedule to 24/7.

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Groove

APRIL 9, 2019

paid, earned, shared and owned) strategies. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Unlike paid marketing approaches, organic search benefits do not require an advertising budget. Create Blog & Other Relevant Content.

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Kissmetrics

JANUARY 11, 2021

If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that you can use to find just about anything on the Internet. General Search. If you’re an iOS user, you can set DuckDuckGo to be the default search engine in Safari.

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Books Document Blog Presentation 317

Kissmetrics

JUNE 23, 2021

If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Longtail keywords are long, specific queries letting search engines know not just what words searchers want to know about but why they want to know them. Where there’s search volume, there’s lots of competition.

SEO 291

SEO Blog Article Information 291

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. This means brands will now pay more for the same number of clicks, views and impressions. For example, Snapchat lost 25% of its shares due to a decline in ad spending.

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Social Media Retail Customer Retention Consumer 246

Kissmetrics

NOVEMBER 23, 2021

If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience. When you’ve exhausted all options, it’s time to look to non-conventional tools for search engine optimization (SEO). What Are Google’s Advanced Search Operators?

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Payment Services Operations SEO eCommerce 236

CPC Strategy

JULY 26, 2018

The post Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks) appeared first on Retail Performance Marketing Blog - CPC Strategy. In a perfect world, we’d all receive the organic traffic that our websites deserved. Many new business owners have likely wondered what would.

Blog 45

Blog Marketing Retail 45

Groove

MAY 19, 2023

This includes Google Search, Maps, YouTube, the Shopping tab, and Google Images. For instance, when a customer searches for "handcrafted leather shoes," your products may appear in the Google Shopping tab, providing you with additional exposure. We also leveraged both free and paid product listings to increase the client's reach.

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Merchant Services eCommerce Shipping Costs Information 370

Groove

DECEMBER 22, 2020

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. Google Search Ads. B2B Advertising: What Is It? businesses.

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B2B Social Media Merchant Services Reference 347

Retail TouchPoints

MAY 23, 2023

The key piece here is that, as we integrate some of these new images automatically into the product feed, it takes the complexity away from merchants who can then show those images and products across all Google surfaces — organic as well as paid advertising. Merchants in the U.S.

Merchant Services 298

Merchant Services Events Shopify Improvements 298

Kissmetrics

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. What Is the Google Search Trends Report? Top Trends from the 2021 Google Search Trends Report.

Games 252

Games SEO Blog Marketing 252

Kissmetrics

JULY 6, 2021

Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads. Why You Should Use Twitter’s Advanced Search.

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Mobile Recommendation Information Customer 351

Kissmetrics

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Sleep so much? Like boxes?

Social Media 272

Social Media Marketing eCommerce Supplies 272

Kissmetrics

DECEMBER 16, 2021

If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll notice I don’t spend any money on paid Google ads. That’s how you stay on top of search results! Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

JANUARY 5, 2021

Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro. Many people look at Google and see nothing more than a search engine. Google Search Console. Google Analytics.

Marketing 362

Marketing Social Media Blog Improvements 362

Groove

NOVEMBER 26, 2019

In this blog, we are going to break down 10 ways you can begin to increase your online sales. Email marketing automation happens when brands set up workflows that automatically send email messages to prospects. for email and paid search. With eCommerce sales growing over 15% in 2018, it’s a very valid question.

Payment Services 352

Payment Services Payments Social Media eCommerce 352

Groove

MAY 6, 2020

We would do this by enhancing ModelTrainStuff's eCommerce website through site rebuilding, special content, paid social and more. In order to reach those lofty goals, our team created strategies anchored in themes such as brand, scale and accessories. All Aboard! The eCommerce Train. First Stop: Strategies & Implementation.

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Accessories eCommerce Customer Blog 259

Retail TouchPoints

SEPTEMBER 28, 2021

Poorly done commerce can ruin the shopping experience, negating any brand loyalty from the purchase and frustrating customers instead of delighting them. Here are three ways to make sure your brand stands out. Once consumers start searching, search relevance technology can predict what else they’ll need (i.e.

eCommerce 291

eCommerce B2C Jewelry Outdoor 291

Retail TouchPoints

JULY 21, 2020

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. We have seen dramatic spikes and troughs in search behavior, which is continuing to evolve as the pandemic continues.

Online Retail 195

Online Retail SEO eCommerce Retail 195

Kissmetrics

JANUARY 25, 2021

How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. How Etsy Search Works. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings.

SEO 282

SEO Shipping Costs Shipping Social Media 282

Groove

FEBRUARY 10, 2021

In this blog, we're focusing on 10 best practices to help you optimize your landing pages for both eCommerce and lead generation: Create pages unique to each campaign. They help brands tell a story and show off products, but it's important to keep the visuals relatable to the offer. 10 PPC Landing Page Best Practices.

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PPC eCommerce Information Social Media 370

Groove

FEBRUARY 2, 2022

This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Paid Social Advertising. Paid Search. Similar to paid media advertising, paid search is a useful customer acquisition strategy.

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Customer Customer Retention Merchant Services PPC 150

Kissmetrics

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Now, it’s time to actually find those businesses online and generate brand awareness.

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B2B B2C Multi-channel Marketing 314

Kissmetrics

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

PPC 259

PPC Social Media Marketing Events 259

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. naming it as a priority for their brand in 2022. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

Groove

JULY 22, 2021

Though social media serves its primary purpose of connecting people, it also plays a major role in connecting consumers to brands, increasing brand awareness, building relationships with customers and driving online sales. Make it easier for your audience to find and connect with your brand by creating relevant ads.

Social Media 284

Social Media Merchant Services eCommerce Marketing Customer Loyalty 284

Kissmetrics

FEBRUARY 12, 2021

That’s a huge missed opportunity for small and medium businesses that could be building awareness opportunities, leads, and conversions through search and social. Brooke Weller, VP of paid media at NPAccel will show you how to maximize your paid ad strategy on Facebook using the tools available through Facebook Business.

Marketing 263

Marketing SEO eCommerce B2C 263

RTP blog

OCTOBER 6, 2017

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice. Consider how most people use voice search. But that’s not how they use voice search at all.

Retail 341

Retail Mobile Definition Omnichannel 341

Kissmetrics

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. Sure, you know you’ll need to learn certain skills like how to write a blog. Plus, you’ll know that it’s completely unique for your brand.

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Download Mobile Blog Other 330

lateshipment

OCTOBER 9, 2023

Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Key Ecommerce Personalization areas to focus on: Search personalization Site search is 1.8x

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eCommerce Gifts Social Media Recommendation 130

Kissmetrics

MAY 19, 2021

Eight percent of Google searches are questions. billion searches per day , which means 28,0000,000 searches are questions. That’s a lot of searches. Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent.

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SEO Information Blog Other 291