Optimizely

APRIL 15, 2020

At Zaius, we’ve recommended, and watched our clients successfully implement, a winback campaign that runs after a period of dis-engagement. “How do I know I’m running my winback campaign to the right people at the right time?” For example, let’s look at the most recent history for two (real!)

Home Furnishings 195

Home Furnishings Recommendation Marketing Customer 195

Optimizely

FEBRUARY 19, 2021

For my birthday every year, I still receive a tangible gift card to my favorite retailers rather than getting one via email, although other businesses still resort to that as well. For the purposes of this blog, let’s stick with the example of the CDP. Triggering Campaigns. Are you starting to see a pattern here?).

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Optimizely

JUNE 13, 2019

Take Apple as an example. The way you market to customer base – the type of campaigns you send them and the content these contain – should differ according to these specific affinities in order to create a better customer experience. For example, you can run a campaign around customizing your buyers’ experience with your brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Optimizely

APRIL 29, 2020

Zaius users can now add a custom channel, via the API and Zaius Channels as a touchpoint, to one-time, behavioral, and transactional campaigns to deliver content or update attributes through any third-party provider with API access. Creating a custom channel in a campaign is as quick and easy as adding an email or SMS touchpoint.

Channel 195

Channel Customer Customer Data Information 195

Optimizely

FEBRUARY 3, 2020

You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. Imagine sending an email that starts with “Hi David”. Your customer is already at the center of everything you do as a marketer. The results won’t be pretty!

Customer Data 195

Customer Data Customer eCommerce Platforms Channel 195

Optimizely

JANUARY 21, 2020

Between your marketing campaigns on Instagram, your email marketing, data from POS, and customer support, your customer data is all over the place. In addition, the data in the CDP can not only go in, but also out — so other systems can use this customer database to activate marketing campaigns. Creating a Facebook ad campaign?

Marketing 195

Marketing Customer Data Social Media POS 195

Liveintent

APRIL 21, 2023

Too many brands focus on acquiring net new emails versus maximizing the value of existing yet dormant emails. It makes sense: growing an email database means adding to a network effect that is core to monetization today and in the future. A dormant email is not the same thing as someone who is disinterested.

Customer Retention 62

Customer Retention Travel Improvements Customer 62