Kissmetrics

DECEMBER 12, 2017

But we live in a world where customers can engage with us in real time. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. How to Boost Content Reach. How to boost Content Engagement.

Improvements 491

Improvements Marketing Social Media Blog 491

Optimizely

JULY 19, 2018

While it’s understandable that so many brands automatically offer a certain discount amount in exchange for a new customer’s email address, unfortunately, this practice has created a race to the bottom in pricing. . Earn the email address. Not only is the repeat purchase at risk in these scenarios—so is customer loyalty.

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

Smile.io

MARCH 20, 2024

Customers no longer simply appreciate being rewarded for their business—they expect it. In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. Another critical goal of a new product marketing strategy is to drive sales and generate revenue.

Social Media 146

Social Media Webinar Demo Consumer 146

Omnisend

DECEMBER 12, 2023

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. It’s event marketing. What is event marketing? And what drives these?

Events 88

Events Seminar Marketing Workshop 88

Retail TouchPoints

DECEMBER 4, 2020

82% of companies agree that retaining a customer is cheaper than acquiring a new one. Having these two numbers in mind (and knowing that 80% of your actual profits will come from 20% of your customers ) — doing your best to keep the 20% satisfied is crucial. Boosted User Engagement. The Benefits of Referrals.

Mobile 174

Mobile Shipping Costs Retail Automotive 174

Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 60

Customer Retention Customer Customer Loyalty Merchant Services 60

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. It forces you to get good at all of the blocking and tackling basics of customer satisfaction and business. Never forget to email customers. Direct face-to-face contact with customers. Meet your customers.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. Social media marketing should show your funny or creative side like Nutella. Not any more. Yes and yes.

Social Media 363

Social Media Blog Marketing Other 363

Retail TouchPoints

JANUARY 3, 2023

And for that reason, I think subscriptions and us being a part of our customers’ daily lives is the intention we aim for.”. After a certain amount of time, brands will eventually tap into their total addressable market from an acquisition side of things,” explained Chambers in an interview with Retail TouchPoints.

Subscription 232

Subscription Beauty and Health Food and Beverages Shipping Costs 232

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Build trust with your customers in every interaction. Cyber Monday ring a bell?

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Smile.io

AUGUST 1, 2022

Retention messages are just a great sales pitch⁠—they make customers feel unique and appreciated. Your customers, especially those who come back, are worth their weight in gold. The good news is that you're probably already using two powerful channels to retain customers⁠—email and SMS.

Merchant Services 73

Merchant Services Marketing Payment Services Omnichannel 73

FastSpring

DECEMBER 4, 2018

Affiliate Marketing. And that’s what affiliate marketing is all about. Referrals are more likely to turn into sales than leads generated by other marketing methods. So, if you don’t already have a referral program, set one up as soon as possible. Email Blasts. Retargeting.

Gifts 61

Gifts Social Media Reference Events 61

Kissmetrics

MARCH 9, 2018

Growth hacking is the mother of all marketing buzzwords. And that’s the problem: Marketers use the term “growth hacking” so much that it has become impossible to define or narrow down. They now have massive active user bases, and they got there by use growth-focused tactics. Marketing isn’t what it used to be.

Blog 210

Blog PPC Books PayPal 210

Algopix

AUGUST 30, 2023

This comprehensive guide will delve into the significance of eCommerce podcasts, how they facilitate the exchange of information, the advantages of diversifying your podcast sources, key aspects to look for when selecting podcasts, and the remarkable impact podcasts can have on boosting your e-commerce sales.

eCommerce 108

eCommerce Shopify Information Technology 108

Smile.io

OCTOBER 27, 2021

The battle between customer loyalty versus acquisition is one that all growing brands have to grapple with. Some ecommerce entrepreneurs believe that acquiring new customers is the sure-fire path to gaining more revenue. In fact, one study found that the average customer acquisition cost for ecommerce brands is a whopping $45.27 !

Customer Loyalty 71

Customer Loyalty Customer Social Media Live Chat 71

Omnisend

JULY 13, 2020

If you want to boost your revenue, you need to get inside your customers’ heads. Using data-driven insights and analytics tools, you can pattern customer behavior to understand which marketing campaigns work best to convert leads into sales. Try these eleven behavioral targeting techniques to boost your revenue.

Social Media 78

Social Media Live Chat Marketing Customer Data 78

Ecommerce Platforms

MARCH 14, 2018

The reason for this is because ReferralCandy offers customer referral program tools for e-commerce sites, and it integrates seamlessly with a wonderful Shopify app. So, Shopify users are blessed with such a high-quality referral app. I simply love referral programs for all sizes of e-commerce stores. The Enterprise Plan.

eCommerce 91

eCommerce Multi-channel Reference Shopify 91

Ecommerce Platforms

FEBRUARY 7, 2018

The reason for this is because ReferralCandy offers customer referral program tools for e-commerce sites, and it integrates seamlessly with a wonderful Shopify app. So, Shopify users are blessed with such a high-quality referral app. I simply love referral programs for all sizes of e-commerce stores. The Enterprise Plan.

eCommerce 91

eCommerce Multi-channel Reference Shopify 91

Smile.io

SEPTEMBER 1, 2022

At the heart of any business is its customers. Without them, you have no one to sell your products to and no one to organically market by word of mouth. And yet, poor customer service threatens $4.7 Too many brands seem to forget that behind the online shopping basket is a customer that is a thinking, breathing human being.

Payment Services 63

Payment Services Customer Marketing eCommerce 63

SellBrite

APRIL 16, 2018

There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. Not all referral programs are created equal. So where do you start?

eCommerce 99

eCommerce Reference Social Media Payment Services 99

Email Audience

SEPTEMBER 29, 2023

There’s nothing like having an email marketing funnel generating high revenue. Your marketing campaigns work like well-oiled machines. Plain and simple: A standard email marketing funnel isn’t going to cut it. To build a successful email funnel, you have to be very intentional about personalization.

Marketing 52

Marketing Social Media Customer Retention Customer 52

Kissmetrics

JULY 20, 2017

More new customers than canceling customers? If not, you’ll stagnate, and the competition will gobble up market share right in front of you. At the same time, not every new idea for boosting growth and retention will be feasible with the resources you have. You’ll grow. Offer a Weekly Webinar.

Webinar 208

Webinar Demo Subscription Improvements 208

Ecommerce Platforms

JULY 29, 2021

It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. That's why we want to take a long look at a product that helps you A/B test your Amazon listings to find out which elements your customers like best. You can choose to get notifications via email messages or SMS.

Merchant Services 197

Merchant Services Recommendation Improvements Other 197

Omnisend

APRIL 26, 2023

However, to enjoy all these benefits you need to come up with a solid business idea that aligns with your skills and has sufficient market demand for you to make a profit when you start operations. Sell more and build better customer relationships with Omnisend. Without further ado, let’s dive in.

Small Business Retail 158

Small Business Retail Payment Services Social Media Payments 158

BigCommerce

AUGUST 17, 2018

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. Determine your primary customers. Optimizing your store.

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

SellBrite

APRIL 17, 2017

Add a chat bot to your website to catch interested customers before they leave. Chatbots can help you keep your overhead down by acting as virtual salespeople or customer service team members for your ecommerce business. Recommended Reading: The Case for Using a Physical Catalog to Boost Ecommerce Sales. Implement a Chatbot.

eCommerce 128

eCommerce Recommendation Social Media Download 128

SellBrite

JUNE 22, 2018

You need a list of tactics that you can try and learn from. Your goal with content creation should be to offer value to your ideal customer in an effort to help them and build authentic relationships with them over time. In the physical marketing collateral (cards, flyers, lookbooks) that you send to customers and prospects. .

Social Media 72

Social Media Blog eCommerce Shopify 72

Smile.io

NOVEMBER 14, 2023

You've just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct link from a LinkedIn social post, a nifty Google search, or if you're a regular on the Smile.io Without first-party data and server-side tracking, you might be losing potential loyal customers.

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

Omnisend

APRIL 15, 2021

This includes how customers view and store owners use loyalty programs. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. The answer is simple—loyalty programs are essential for improving customer retention and ROI.

Omnichannel 78

Omnichannel Shipping Costs Social Media eCommerce 78

Omnisend

APRIL 15, 2021

This includes how customers view and store owners use loyalty programs. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. The answer is simple—loyalty programs are essential for improving customer retention and ROI.

Omnichannel 78

Omnichannel Shipping Costs Social Media Reference 78

RetailMinded

FEBRUARY 18, 2023

With the retail eCommerce domain growing increasingly competitive, businesses have realized that the costs of acquiring new customers are significantly higher as compared to the costs of retaining existing customers. Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one?

Social Media 52

Social Media Customer Retention Subscription Retail 52

FastSpring

DECEMBER 11, 2018

Although, I’m sure your marketing budget feels like it’s getting a workout. That means looking at past failures and victories to create a better marketing strategy for 2019. For those of you who need some new ideas to boost sales, we just posted some fool-proof tactics to boost online sales here (link to the New Year Deal post).

Social Media 61

Social Media Payment Services Gifts SEO 61

Kissmetrics

SEPTEMBER 11, 2017

First and foremost, these “conversions” are leads — not closed customers. Yet this is exactly what happens inside any marketing department. Ideally, your goal is to match up the customer’s information (name, email, phone, credit card) to the lead data you’re seeing inside Google Analytics. See what I mean?

Social Media 233

Social Media Channel Blog Information 233

Ecommerce Platforms

JUNE 8, 2022

Each Shopify store owner receives invoices in their dashboard and email, meaning you're not thrown off guard by monthly charges. Because many of them are designed to boost your revenues, so you can make back your money in no time. The Shopify Plus plan users (for enterprises) even get more customized transaction fees.

Merchant Services 196

Merchant Services Shopify Payment Services Payments 196

Smile.io

MAY 15, 2023

Often ecommerce businesses will focus solely on the acquisition of a customer. Regardless if those customers are qualified or have the intention to return for a repeat purchase. Whether you’re just starting a business or trying to grow an existing one, it’s tempting to see every customer you acquire as equally valuable.

Shipping Costs 80

Shipping Costs Arts Blog Social Media 80

SellBrite

MAY 24, 2019

As an e-commerce seller, you’re in business to grow your customer base and increase sales. These are all effective ways to grow your business but another worthwhile option is figuring out how to upsell your customers. Upselling is a sales strategy used to convince customers to buy more products — usually at a higher price point.

Shipping Costs 94

Shipping Costs Customer eCommerce Payment Services 94