Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. We’ll break these into three sections: SEO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. From experience, we know that eCommerce seasonality is something to look at with PPC.

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PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Inflow Insights

APRIL 1, 2020

But in the wake of an economic downturn, we’re noticing that in eCommerce, the response hasn’t been one of panic. This article, we’ll detail our observations in eCommerce during the pandemic so far. We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Kissmetrics

JULY 7, 2021

It also makes it easy for you to search through your content for reuse and resharing, create SEO-friendly content, and more. If your brand has been around for a while, or if you’re used the internet for e-commerce for any amount of time, you have a website, which means you have experience with a content management system.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

B2B 148

B2B eCommerce Payment Services SEO 148

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. It's highly encouraged to create a content marketing strategy that shows off your business's expertise in the industry.

Social Media 361

Social Media Marketing Webinar White Paper 361

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Fortunately, an ecommerce course can provide the guidance you need to transform your idea into a lucrative opportunity.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Traffic and Sales

MARCH 16, 2017

For this example, we’re going to imagine ourselves as an owner of a paleo bar e-commerce store. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. We’re still using our paleo bar ecommerce store as an example. For eCommerce, this could mean comprehensive guides.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

Optimizely

JULY 31, 2018

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. For many ecommerce professionals, this one needs no introduction. The Turnaround. eCommerceFuel.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Ecommerce Platforms

FEBRUARY 27, 2023

Do you run an ecommerce business? That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. Outbound also does little to establish a brand image, so you may remain just another eCommerce store to the clients.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

BigCommerce

APRIL 6, 2017

They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Customer review and user-generated content software Yotpo performed their own research to see how testimonials could impact SEO rankings. Case Studies. increase in conversion rates.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. In this blog, we’ll tell you exactly how to scale your eCommerce product copywriting, either manually or with the help of a few choice tools. How to Scale eCommerce Product Copywriting. So, they end up doing nothing.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

Omnisend

JANUARY 23, 2023

It’ll give you an idea of the kinds of projects and campaigns the email marketing agency excels at. Here is an example of numerous case studies available on Ignite Visibility’s website. Pay-per-click This email marketing agency helps improve the ROI of your ads through effective remarketing strategies and more.

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies? A few years ago, I thought that too.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). Types of Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ESW

AUGUST 5, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

DECEMBER 3, 2019

In the process of writing this article Kibo Commerce (which owns Certona) actually acquired Monetate. Kibo will be keeping the two platforms separate for the foreseeable future, so the question of Monetate vs. Certona is still very relevant for eCommerce businesses. What do these eCommerce personalization engines do?

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

BigCommerce

DECEMBER 8, 2017

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. In other words, these steps will get you featured in those pubs that can generate a ton of visibility and brand awareness for your ecommerce business. It’s really cool.

eCommerce 340

eCommerce Social Media Reference Article 340

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? When to Hire an eCommerce PPC Consultant. When to Hire an eCommerce PPC Agency.

PPC 92

PPC eCommerce Management Seminar 92

SellBrite

JULY 26, 2019

Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more. The Early Days of Ecommerce Technology Disruption: AKA Shopify.

eCommerce 92

eCommerce BigCommerce Shopify Beauty and Health 92

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies. Then we can’t create case studies like this one.).

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Inflow Insights

FEBRUARY 27, 2019

Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. In particular, we’re seeing a slew of new venture-backed eCommerce startups emerge with a glut of investor cash available to spend aggressively on advertising.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Shopping Signals

JANUARY 12, 2018

Is eCommerce inbound marketing really that hard? Writing content, blogging, whatever you’d like to call it, is a real challenge for many eCommerce marketers. So Why is eCommerce Inbound Marketing More Difficult? For eCommerce business owners, it can be even more challenging. Yeah, It is!

eCommerce 81

eCommerce Marketing White Paper Article 81

BigCommerce

FEBRUARY 27, 2018

Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). Therefore, trust has a significant role in ecommerce by directly influencing intention to buy and indirectly influencing perceived usefulness.”.

Social Media 410

Social Media Marketing Payment Services Reference 410

Smile.io

SEPTEMBER 10, 2020

Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website.

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

DECEMBER 5, 2017

How is a sinking ship different from a failing ecommerce site? The whole ecommerce game boils down to getting people to buy your product. How to do influencer outreach to earn increased SEO (the science + the art). In case we’re moving too fast: here’s a comprehensive guide on how to drive traffic to your ecommerce site.

Customer 381

Customer Live Chat Social Media BigCommerce 381

FastSpring

FEBRUARY 23, 2023

Note: FastSpring can help you offer a web storefront and e-commerce checkout in over 20 local languages and currencies. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. EJ : That was Michael Bonfils the global managing director of S E M International.

Marketing 138

Marketing Merchant Services Payment Services SEO 138