Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. From experience, we know that eCommerce seasonality is something to look at with PPC.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

FastSpring

APRIL 30, 2020

When their business began to scale, they realized they needed a flexible, customizable, and all-inclusive ecommerce partner that can support subscription plans. With 102% growth year over year, Mailbird is now looking to expand its business and product offerings with the support of FastSpring’s full-service ecommerce platform.

PayPal 79

PayPal Subscription eCommerce Platforms eCommerce 79

Groove

OCTOBER 1, 2020

Have you taken a good look at the current eCommerce strategies your brand is utilizing? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce Strategies for SEO. PPC Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

FastSpring

APRIL 2, 2020

But NotePlan quickly realized that in order to devote the time needed to build the latest version of their software, they needed the right ecommerce partner to maintain their site while they focused on their app. Click here to take an in-depth look at the NotePlan case study to learn more about their partnership with FastSpring!

eCommerce 79

eCommerce Channel eCommerce Marketing Marketing 79

Groove

DECEMBER 2, 2019

Digital eCommerce advertising offer brands a significant opportunity to reach their consumers. Whether through platforms like Snapchat, Google Ads or Facebook, this approach has become a proven part of the eCommerce inbound marketing playbook. Why Should You Use Facebook eCommerce Ads? Case Study.

eCommerce 335

eCommerce Social Media Other Information 335

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

eCommerce CEO

APRIL 23, 2020

The popularity of ecommerce and selling on Shopify is skyrocketing. As your niche becomes more competitive, it will be harder and harder … Shopify SEO Case Study: How I Ranked a Shopify Store #1 in 30 Minutes Read More ». If you want more search traffic to your Shopify site, then this post is for you.

Shopify 98

Shopify SEO eCommerce eCommerce Marketing 98

Kissmetrics

JUNE 7, 2018

And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Inflow Insights

APRIL 1, 2020

But in the wake of an economic downturn, we’re noticing that in eCommerce, the response hasn’t been one of panic. This article, we’ll detail our observations in eCommerce during the pandemic so far. We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course. Home Improvement.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

JUNE 7, 2018

And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

B2B 148

B2B eCommerce Payment Services SEO 148

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Fortunately, an ecommerce course can provide the guidance you need to transform your idea into a lucrative opportunity.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Inflow Insights

FEBRUARY 6, 2018

Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro —an eCommerce site that sells trail cameras. Note: Want to see if we can create a similar lift in sales for your eCommerce store? If you have an eCommerce site, your customers also have these two objections.

Shipping 110

Shipping eCommerce Payments Payment Services 110

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Traffic and Sales

MARCH 16, 2017

For this example, we’re going to imagine ourselves as an owner of a paleo bar e-commerce store. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. We’re still using our paleo bar ecommerce store as an example. For eCommerce, this could mean comprehensive guides.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

AUGUST 27, 2019

In this post we’ll share an example of an eCommerce furniture store that had been spending over $2,000/mo on their social campaigns and seeing a ROAS of 0. If you want to learn more about how our Facebook ads team can help your furniture or other eCommerce company scale growth, you can reach us here.

eCommerce 133

eCommerce Gifts Article Social Media 133

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Background.

Marketing 370

Marketing Accessories Management Customer 370

Shopping Signals

AUGUST 30, 2016

I’m talking specifically about a short term discount or promotion offered by an ecommerce store. In case you didn’t know, that’s a super good ecommerce conversion rate ! It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. E.g. “Your trip is not protected.”.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

Optimizely

AUGUST 15, 2018

What’s coming next in ecommerce? As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. How to start a successful ecommerce brand from the ground up. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Gabriella is the ecommerce Manager at the TheGivingKeys.com , an ecommerce website with a unique product, and an equally unique back story.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. It's highly encouraged to create a content marketing strategy that shows off your business's expertise in the industry.

Social Media 361

Social Media Marketing Webinar White Paper 361

eCommerceFuel

NOVEMBER 16, 2020

Where are you on your eCommerce journey? One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business success. How about stepping back and taking stock of your current marketing methods? How about stepping back and taking stock of your current marketing methods?

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

Inflow Insights

JANUARY 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. We tell virtually all ecommerce brands that Google Shopping Campaigns are a worthwhile investment. Revenue: increased 268%. See how that works?

eCommerce 144

eCommerce Clothing Article Online Retail 144

Optimizely

JULY 31, 2018

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. For many ecommerce professionals, this one needs no introduction. The Turnaround. eCommerceFuel.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Jumpshot

SEPTEMBER 15, 2016

The post Why Nike should ‘Just Do It’ on Amazon: Nike case study appeared first on Jumpshot. Our data suggests that Nike should lift the restrictions it has with Amazon, and pay more attention to the mobile-web user experience to increase performance and online sales.

Apparel 74

Apparel Mobile Consumer Marketing 74

Ecommerce Platforms

FEBRUARY 27, 2023

Do you run an ecommerce business? That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. Outbound also does little to establish a brand image, so you may remain just another eCommerce store to the clients.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Omnisend

FEBRUARY 16, 2021

Digital marketing world forum, 2019. Collecting customer emails, phone numbers, and marketing consent becomes easier. With time, cutting through the ecommerce noise and collecting customers’ information for future marketing messages is becoming a challenge for marketers. Gamification Marketing: Wrap Up.

Marketing 179

Marketing Gifts eCommerce Games 179

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Omnisend

MAY 30, 2019

How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing? (+4

Omnichannel 157

Omnichannel eCommerce Marketing Multichannel 157

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. The Complete Guide to eCommerce SEO in 2017 (and Beyond).

SEO 419

SEO eCommerce Gifts Blog 419