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How To Grow Your Email List

Groove

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. It's not uncommon for consumers to opt out of emails, causing email lists to diminish. Provide an incentive with a customer loyalty program. How To Grow Your Email List. Use gated content.

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2021 Is the Time to Deliver a Hyper-Relevant Digital Experience in B2B

Kibo

But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Below are the five key elements necessary to deliver on the promise of consistently relevant cross-channel relationships.

B2B 104
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking.

Marketing 174
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The Impact of AI on Retail in 2024 

365 Retail

This, combined with consumers’ rising expectations, places huge pressure on retailers to implement AI and enhance the overall shopping experience, to maintain a competitive edge. This is having a significant positive impact in helping connect consumers to the products they love and we know this growth will continue.

Retail 62
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25 B2B ecommerce experts to follow

GetElastic

NGB Brands is a division of Sycamore Partners, a private equity firm based in New York specializing in retail and consumer investments. Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies.

B2B 144
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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Kroger’s customer loyalty program will be the source of the new marketplace. November 1. billion in 2020.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

While these initiatives are great for protecting consumers’ personal information, they introduce hefty obstacles for crucial initiatives like attribution and tracking. With the shift toward cookieless, brands will need to explore new ways to predict what consumers are most likely to buy without collecting personally identifiable information.