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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 206
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Retailer Lessons from iGaming Companies

Retail TouchPoints

There is no leisurely browsing as in retail. consumers shop online, according to 2022 statistics ; 79% of shoppers shop at least once per month, with 22% doing so once a week, 27% once every two weeks and 29% once per month. In retail, like in iGaming, marketers have only seconds to influence the prospective customer.

Retail 288
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What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

Consumer 292
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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Among these challenges are war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years. Get the 2023 report Get the full email, SMS, and push marketing statistics report for ecommerce in 2023, where we analyzed more than 17.3

Hobbies 88
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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

This opens up a world of possibilities for both businesses and consumers. While this shift is poised to transform the retail industry all the way from the stockroom to the cereal aisle, retailers should start tapping into the power of QR codes today to build trust, loyalty and stronger relationships with consumers.

Retail 274
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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. There’s no time like the present to reap the rewards of D2C marketing. Real-time data is the key for 2021.