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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

Saying she has been a fan of Grove Collaborative since she first discovered the company’s starter kit, actress and entrepreneur Drew Barrymore has both invested in the company and become its first-ever Global Brand and Sustainability Advocate. In reality, only 9% of the plastic consumed ever gets recycled.

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Excess Inventory Management: How to Get Rid of Excess Inventory

ChannelAdvisor

But with so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for locating new, purchase-ready consumers. Pro tip: Don’t forget to sync your inventory across channels. . Focus on Fulfillment. Bundle Items.

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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it. then restream.io

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3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. billion social media users around the world (as of October 2022).

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8 Surprising Marketing Predictions for 2018

Kissmetrics

You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience. This is why many businesses look at omni-channel as more risk than reward.

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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

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