Remove Channel Remove Consumer Remove Mobile Remove White Paper
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. Source: Seriously Silly Socks.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. However, privacy issues have forced tech giants Apple and Google to make major changes that prevent surreptitious tracking of users.

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The Impact of AI on Retail in 2024 

365 Retail

This, combined with consumers’ rising expectations, places huge pressure on retailers to implement AI and enhance the overall shopping experience, to maintain a competitive edge. This is having a significant positive impact in helping connect consumers to the products they love and we know this growth will continue.

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data. Albertsons has released a white paper intended to be a starting point for retail media standardization.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. For all age demographics, short videos are the top video format – but a large number of consumers aren’t highly preferential toward short-form vs. long-form video content.

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New data reveals how retailers can meet consumer expectations for the metaverse, sustainability, and more

365 Retail

Productsup , the product-to-consumer (P2C) software company, today released The commerce shortfall report, which highlights how companies can meet global consumer demand for product information, hurting sales across all channels. Companies can also leverage relevant sustainability information to build consumer trust.

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UK Shoppers and Retailers Defy Predictions with Optimistic Spending Plans for Black Friday Cyber Monday 2023

365 Retail

Contrary to some forecasts that suggest a tough road ahead for retailers due to consumer frugality, global shoppers are poised to either maintain or elevate their spending across both online and physical stores this Black Friday Cyber Monday (BFCM) weekend. Social media platforms are also becoming a viable shopping avenue.