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Strengthening Customer Loyalty in Today’s Market

Retail TouchPoints

Maximizing Mobile Personalizing the user experience to enhance customer loyalty is more achievable today than ever before. By providing information that customers need within their personalized loyalty app, retailers strengthen their customer relationships.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

Say Farewell to Cart Abandonment, Welcome Loyal Customers. Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer. Bottom Line.

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Product-Centric vs Customer-Centric – How to Put Your Best Customer First

Dynamic Action

Summary Customer experience (CX) is the most important factor that impacts consumer loyalty. CX has evolved from focusing on the point of sale to connecting with customers in the discovery and evaluation phase (DX). This shift takes retailers from product-centric, to customer-centric.

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Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance. Fieldwork took place between 4-8 March, 2021.

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How In-Store Data Drives Digital Marketing Success

Optimizely

If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). Every time customers interact with you during store visits, you have the opportunity for data collection through your POS system.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.