Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. Paid Media Strategy: Increasing This Client's CVR & Revenue. The company's paid media strategy encountered two main problems.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Retail TouchPoints

JULY 4, 2022

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 258

eCommerce SEO Events Recommendation 258

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

DECEMBER 4, 2018

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96

PPC SEO eCommerce Social Media 96

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 244

Improvements PPC Retail Financial Services 244

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This presents a huge opportunity for businesses to drive traffic and revenue through multiple channels. Which Costs More?

PPC 195

PPC Merchant Services Social Media eCommerce 195

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Shopping Signals

APRIL 17, 2023

Ecommerce websites are the lifeblood of many businesses today; they provide a platform to reach customers and make sales. However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers.

SEO 52

SEO eCommerce PPC Social Media 52

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. One of the most effective strategies to achieve this is through market gap analysis. Defining Your eCommerce Niche Your niche is the specific segment of the market you target.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. The Base Strategy.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Why Integrate PPC Call Tracking? This guide will show you how.

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

lateshipment

AUGUST 7, 2020

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. it grows your credibility.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Algopix

AUGUST 14, 2023

In the dynamic world of e-commerce, Amazon’s FBA (Fulfillment by Amazon) program has revolutionized the way entrepreneurs do business. The Power of Reading for Amazon FBA Sellers In the fast-paced world of e-commerce, knowledge evolves swiftly. This is where reading comes into play.

Books 101

Books eCommerce Arts Webinar 101

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

SEPTEMBER 22, 2020

Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. 2 Trinity — Best For E-commerce Conversions.

eCommerce 316

eCommerce Social Media SEO PPC 316

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. The ecommerce experts at ROI Revolution are dedicated to helping brands save money, grow profitably, and reduce risk.

eCommerce 148

eCommerce White Paper PPC Consumer 148

ROI Revolution

JUNE 17, 2020

This news follows similar announcements with other established channels. To help your brand take better control of your website and PPC campaigns to increase revenue and convert more browsers into buyers, we’re partnering with Digital Commerce 360 for an expert webinar on June 24 from 2-4pm EST. .

Shopify 78

Shopify Channel PPC Social Media 78

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. Want our eCommerce conversion rate optimization team to help you through this process? Evaluating eCommerce Conversion Rates by Channel.

Channel 113

Channel Mobile eCommerce PPC 113

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. How To Use Google Ads Keyword Planner.

SEO 370

SEO PPC Information Download 370

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Google advertising, newsletters and a good ecommerce platform. We think of this as free revenue as opposed to PPC with higher CPA numbers. Checkout funnel analysis and retention strategies are KEY.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. We’re sharing tips on how to choose a BigCommerce Agency and why working with an Elite BigCommerce Partner will guide your eCommerce store in a positive direction. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

ROI Revolution

OCTOBER 4, 2017

Post-desktop ecommerce is quickly becoming the new reality. First, let’s break down the Paid Search perspective on mobile and illuminate opportunities for ecommerce retailers to take advantage of. Restrict data to the top-performing Google Shopping channel, and the mobile revolution has already arrived. website strategy.

PPC 60

PPC Mobile eCommerce Search Marketing 60

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies? A few years ago, I thought that too. Schedule a call here.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

eCommerce Training Academy

DECEMBER 8, 2017

One of the best ways of growing an eCommerce business is to invest in digital marketing. The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels. Watch the recording here. Paid Search. Affiliates.

Channel 78

Channel Social Media Marketing eCommerce 78

ChannelAdvisor

FEBRUARY 7, 2017

One of the important dates of the year in the e-commerce calendar , Valentine’s Day is the perfect occasion for retailers to improve online sales and attract new customers. Consumers are now facing so much choice online for the big day that it has become vital for e-tailers to spend time on a dedicated strategy for February 14.

eCommerce 69

eCommerce Payment Services Multichannel Merchant Services 69

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. To put it another way: If you haven’t already started planning your strategy, start now.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

365 Retail

MARCH 19, 2024

DAC Group has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint. Kingfisher also recognises the value of reputation management.

SEO 67

SEO PPC Omnichannel Management 67

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

Store Growers

JANUARY 29, 2020

Because in ecommerce, your products are the number one thing. But taking a step back and looking at the overall strategy, it does make sense to advertise hard on these products. Data source 1: Ecommerce back-end. Data source 2: Google Analytics Enhanced Ecommerce. This article is about the last part.

PPC 113

PPC Article eCommerce Shopify 113