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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

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The Complete Guide on Omnichannel Commerce Based on Your Ecommerce Platform

Smile.io

That’s a little something called omnichannel commerce. Omnichannel commerce involves selling your products across multiple different channels, which can be both online and offline. The benefits of omnichannel commerce include everything from inventory management to customer loyalty.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service. One-to-one tablet-powered service is made extra relevant thanks to deep customer profiles that budtenders access and update via the point-of-sale system. Photo credit: Cookies.

Retail 348
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Navigating Retailing Channels: A Complete Guide to Multi-Channel Selling

Korona

Digital channels and the ability to keep in constant and instant communication with shoppers have made this easier than ever. There are different retailing channels for any type of business. Instead, focus on a few areas where you can increase your omnichannel marketing and grow your presence. Reach buyers at multiple points.

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How Hot Topic and Lamps Plus Mastered Inventory Management and More

Retail TouchPoints

Smart retailers are realizing that their increasingly complex omnichannel offerings have made strong supply chain management more important than ever. Another key challenge for Hot Topic’s inventory management system is ensuring its BOPIS options run smoothly even as it fulfills orders across multiple channels.