Remove articles tags Data Capture
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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. Knowing how to collect and use the data generated can be difficult if you don’t have the best tools. Yet, for many conversions remain lower than other channels. Social Login – A great solution for filling out forms, even on mobile.

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20 Secrets to Boost Your Facebook Organic Reach

Kissmetrics

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. That’s exactly what we’ll cover in this article. Many people use social media solely for brand awareness.

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Identify the micro-influencers relevant to your brand, and then engage with them via social media before reaching out. Head to Behavior > Site Content > All Pages on Google Analytics to access this data.

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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. This guide will show you how.

PPC 115
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Their customers are surprised and delighted to receive add-ons and their loyal social media followers will often post their latest gift, thus increasing brand awareness in addition to fostering loyalty. Using Data To Improve Customer Experience.

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Best ecommerce apps for your online store

Omnisend

This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. You can create personalized and automated campaigns across multiple channels. It helps you manage customer service and support across multiple channels. These include email, live chat, phone, social media, and more.

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How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

Kissmetrics

If you’re behind in your paid search and social ad spend, don’t worry. In this article, I’ll discuss everything you need to know to increase e-commerce sales for your retail brand through paid search and social ads. Paid search and social ads give you a lot of data. Finally, paid social ads include a CTA.

eCommerce 323