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2024 RISNews Media Kit

RIS News

Download our media kit now to discover how we can collaboratively elevate your company's presence in the dynamic retail landscape.

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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Image courtesy The Lumistella Company The success of the brand feels like something of a Christmas miracle to Co-founder and Co-CEO Christa Pitts, who launched the Elf on the Shelf with her twin sister, Chanda Bell, and mother, Carol Aebersold, in 2005. This November alone, more than 170,000 Elf on the Shelf kits were sold on Amazon.

Books 228
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents. The company was founded in 2012 with its core product offering, BarkBox. McDonnell: Today, the majority of our marketing is done through social media, where we have a very large following. What are your top priorities?

Toys 236
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How to Check Website Traffic For Any Site

Kissmetrics

It won’t tell you anything about its traffic from sources like social media. However, whenever a company signs up to Quantcast, part of their data becomes publicly available. Look for a Media Kit. While some businesses have their media kit on their websites, they’ll often link to a pdf.

SEO 304
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ShipBots Review: A Family-owned, Highly-flexible Ecommerce Fulfillment Company

Ecommerce Platforms

In this ShipBots review, we take a deep look into the company's primary features, services, pricing, and customer support. Your company chooses fulfillment requirements and sends products for storage to ShipBots. As with most fulfillment companies, shipments to Hawaii and Alaska are bound to take a little longer.

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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

Saying she has been a fan of Grove Collaborative since she first discovered the company’s starter kit, actress and entrepreneur Drew Barrymore has both invested in the company and become its first-ever Global Brand and Sustainability Advocate. In reality, only 9% of the plastic consumed ever gets recycled.

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The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

SellBrite

The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. We’ll explore how strategies like social media engagement and the resolution of a clear customer problem help boost sales and customer loyalty. Let’s dig in! Key Takeaway.

eCommerce 105