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SEPTEMBER 10, 2020

Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United States. From its beginnings, the company has prided itself on providing the best customer service. Enter SMS Marketing Welding Supplies was one of the early adopters of Zaius’ SMS solution that launched in April 2020.

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AUGUST 6, 2020

It’s up to you what solution to use; however, you must be able to add JavaScript to the quiz to have the ability to act on the data in Zaius. For our scenario, we imagined working for a beverage company. Set up new fields for the quiz in Zaius Keep in mind that Zaius can only collect data if the corresponding fields exist.

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DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

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JANUARY 15, 2020

In this episode of Point Line Trend, Michelle Torres joins to reveal the Zendesk Benchmark — a compendium of research looking across the customer service engagements of 45k companies and their customers — and to talk all things proactive outreach.

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MARCH 1, 2021

For very obvious reasons, 2020 was unique, as there was a bigger audience in digital when many companies decided to pivot and take their businesses virtual. To learn more about Zaius’ Customer Lifecycle Benchmark, click here. The post Finding Your Customer-Centric Growth appeared first on Zaius. Nurturing Active Customers.

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MARCH 17, 2021

Instead, the company delegated its media budget toward the development of the COVID-19 vaccination, making it the first time in 37 consecutive years that Budweiser was not present in the Super Bowl advertising lineup. Patrick’s Day appeared first on Zaius. For more information on how U.S.-based The post AB InBev Goes Green for St.

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MAY 30, 2019

At Zaius, we wanted to provide insights that empower marketers to reach customers with personalized , relevant, and timely communications. The Zaius time to purchase model looks at leading indicators that a shopper is likely to purchase. The Zaius model also takes into account the velocity of purchases for your particular brand.

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FEBRUARY 5, 2021

Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. The post Super Bowl 2021: Marketing to a Large-Scale Audience appeared first on Zaius. Far from it. Strive to be more like Uber Eats and actually be a part of the bingeing experience.

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AUGUST 10, 2017

That’s exactly why Justuno and Zaius teamed up for an exclusive webinar focused on this exact topic: “From Acquisition to Retention: Turning One-Time Buyers into Repeat Purchasers.” . You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. This is no small feat.

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JUNE 29, 2017

Razorgator is a Zaius customer that was seeking to drive AOV. The Zaius Solution. After evaluating a number of marketing platforms, the Razorgator team chose Zaius because it empowered them to: 1. Be truly self-sufficient, because of how easy Zaius is to use. Coordinate campaigns across channels and devices. The Results.

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DECEMBER 11, 2018

In this exclusive webinar sponsored by Shopify Plus and Zaius, we talked with three talented marketers about: How their roles have changed over the years. Prior to Mizzen+Main, Lindsey ran her own successful graphic design company. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. …and much more.

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JUNE 12, 2019

She launched Doris Sleep , an ethically-made pillow company, just last year while still working at her previous role at Big Commerce. But she had years of experience working at Naturally Curly, an early content and commerce haircare company, as well as Shoptiques, a YCombinator fashion company. Visit www.dorissleep.com.

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FEBRUARY 14, 2019

By determining which category your company tends to attract, you can know how to better target your customers, ultimately leading them down the path of loyalty with the right marketing strategy. Going back to the data, we looked at a slew of Zaius customers and found some interesting patterns. appeared first on Zaius.

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SEPTEMBER 25, 2018

Jack is the Director of Marketing at Kettle & Fire , a health food company that specializes in shelf-stable bone broth made with organic ingredients. The product is great for joint health and injury recovery, which led the company to target fitness and health food influencers as a key marketing channel. Watch the Webinar Now.

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FEBRUARY 19, 2021

“What you might not know is direct mail can be personalized in virtually all the same ways and proves to be especially powerful in combination with email,” according to Poplar , an API-enabled programmatic platform integrated with Zaius for omnichannel marketing automation. appeared first on Zaius. Wrapping up.

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JUNE 23, 2020

However, there is a downside to reaching your audiences through third-party applications: Your brand is at the whim of the companies who serve as the middleman between you and your customers. . In the meantime, the cost of digital acquisition is skyrocketing because D2C companies are saturating the market with advertising.

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MAY 31, 2018

Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey and make a new purchase. . The post WEBINAR: 5 Powerful Audience Segments For Your AdWords Remarketing Strategy appeared first on Zaius. What many B2C marketers are missing out on today is simple: segmentation.

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AUGUST 8, 2017

11:35 AM – 12:05 PM Renu Razdan, Director, Product Management, Omni-Channel & Mobile Apps, Nordstromrack.com & HauteLook Dan Fagan, VP, CRM & Media, Destination XL Group Dave Harris, VP of IT, The Yankee Candle Company, Inc. Top companies are always adapting and trying out new tactics in order to remain competitive.

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JULY 8, 2019

The Honest Company has you covered. But how fresh is the Honest Company’s marketing? Want to try a few The Honest Company products yourself? While we ordered a bundle of products just once, the entire Honest Company site encourages customers to buy recurring subscriptions of their top products. Free Trial.

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APRIL 9, 2020

It also forces us, Marketers, to reconsider the mission and the goals of the companies we represent. Consumers will remember which companies brought them reassurance and value and which ones made them feel like they’re being taken advantage of in times of need. In the Customer Era, brands need to be customer-obsessed.

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MARCH 27, 2019

Have you heard about Walker & Company ? They are all new companies with huge success. Moosejaw was acquired by Walmart for $51 million; Walker & Company was acquired by Proctor & Gamble. All these companies have something in common, you guessed it — they all have strong brands.

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MARCH 9, 2021

This notice is to inform your company that the Bronto Marketing Platform has been assigned End of Life status and the last date of service will be May 31, 2022. Please ensure that all appropriate contacts in your company are made aware of this notice. The Bronto/Zaius Integration. Image Source: Zaius. What Zaius can do.

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JANUARY 29, 2019

Naturally, we had high expectations when we ordered a new watch from MVMT , the hip company that’s made a name for itself by catering to Instagram-influenced fashion buyers. The post Marketing Unboxed: MVMT Proves Timing Is Everything appeared first on Zaius. But will that be enough to impress us? Le Creuset. Rebecca Minkoff.

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MAY 10, 2018

But the very first ad that struck me as strange was this one from the Thursday Boot Company. Slightly shocking company names. This Facebook ad from Startup Drugz — yes that’s the company’s real name — definitely relies on that idea. This company sells amusing and silly t-shirts for people who work at startups.

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MARCH 5, 2021

Some companies shut their doors temporarily, some for good. If the government in your country isn’t providing that trust, it’s up to the companies to step up and establish trust.”. How Companies can Adjust to the New Normal. The post COVID-19: How Businesses Build Trust in a New Normal appeared first on Zaius.

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DECEMBER 20, 2018

With the largest online network of classic car dealers, the company not only has a strong inventory, but also acts as the connection point between classic car enthusiasts –– whether they are buying or selling. To achieve this, the company uses customer data to keep buyers informed of the latest trends they personally care about. .

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NOVEMBER 1, 2018

Companies with killer content marketing strategies. Home security alarm company Scout Alarm provides content to customers who know they need an alarm, but aren’t quite sure what specific features they want or need. This requires an approach that has a lot in common with how B2B companies think about sales cycles. Scout Alarm.

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AUGUST 6, 2019

Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M Joybird Furniture The Honest Company Outdoor Voices UNTUCKit. The post Marketing Unboxed: How Adore Me Attracts Subscribers appeared first on Zaius. Love lingerie? in funding and grown a loyal fanbase.

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MAY 29, 2018

For every Instagram user that posted an unedited photo of themselves in Aerie’s swimwear with the hashtag #AerieReal, the company also donated $1 to the National Eating Disorders Association (NEDA). This is something software companies have been pioneering. But the brand didn’t stop there.

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JUNE 26, 2019

For those that maybe weren’t paying attention, earlier this year, the two companies ended their longstanding partnership. The post Facing Controversy Head-on: My Experience Interviewing Tobi Lütke, CEO of Shopify appeared first on Zaius.

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JULY 18, 2018

Maybe Zaius? Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. I was working on another post at the same time for a competitor and the editor of that company had asked me to include my bio at the bottom. BigCommerce?

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SEPTEMBER 13, 2018

We did an in-depth analysis of the hundreds of thousands of campaigns Zaius customers sent for Black Friday and Cyber Monday in 2017. Of the many campaigns, we found three companies with outstanding results from emails that earned the highest click-through and open rates. But what types of email campaigns actually work?

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APRIL 22, 2019

As a women-founded company with a strong social mission, storytelling is key in conveying the brand’s values. The post Marketing Unboxed: Soko Shines with a Winning Strategy appeared first on Zaius. We followed along to learn how Soko engages buyers from the first interaction, and beyond. ?Love Love these earrings? Storytelling.

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JANUARY 17, 2019

When companies like Walmart, Target, and Costco are struggling to compete in an Amazon-dominated world, how can smaller brands stand a chance? In other words, while so many other ecommerce companies are falling to the curse of the Amazon, these DNVBs are thriving, despite the odds.

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JULY 23, 2019

The Honest Company. The post Marketing Unboxed: Joybird’s Perfectly Designed Marketing appeared first on Zaius. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed! Outdoor Voices. Sticker Mule.

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NOVEMBER 14, 2018

It creates a personality and helps your buyers connect on a more personal level with your company. It’s a great company with amazing products. We’re not just a company that decided to jump into the cannabis industry. A lot of other companies in a lot of industries don’t give enough attention to reply to people.

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NOVEMBER 13, 2018

But the company aims to pay tradesmen there a fair wage and create full-time jobs in their communities. The company also has a forum to answer customer questions about the shoes for a better user experience. The company focuses on Instagram, integrating a “Shop Social” section on its website.

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