Remove articles tags Critical Issues
article thumbnail

IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Interconnected IoT devices, including GPS and RFID tags, allow retailers to track the entire journey of their products, from production to the customers’ sites. Predictive equipment maintenance. Self-checkout.

article thumbnail

How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

Retailers cited rising costs, declining consumer spending and supply chain volatility as their top concerns. Sensors, such as RFID tags, are attached to each product and communicate immediately when an item leaves the shelf. Then, last year, in-store sales grew faster than online sales, while ecommerce stocks took a big hit.

article thumbnail

How to Use Hashtags on YouTube

Kissmetrics

Millions of people use it to upload and consume content every day. During the upload process, you tag the video with #digitalmarketing , like this video: A day or two later, a viewer watches someone else’s video about increasing conversions on their website. The video they watch is also tagged #digitalmarketing.

article thumbnail

Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

Customers excitedly click the link to read your amazing article. That’s just one example of why technical SEO is so critical. Speed is critical to success. Whether you’re running a desktop site or a mobile one, speed is critical. Google sees this as an issue. It doesn’t matter how great that piece of content is.

SEO 211
article thumbnail

5 SEO Tips For Bonanza E-Commerce Sellers

Kissmetrics

Of course, understanding your platform is critical if you expect to stand out. This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. The biggest issue here is hundreds, if not thousands, of other merchants selling hiking equipment on Bonanza. Of course not.

eCommerce 276
article thumbnail

Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

This article will show you how to write effective order cancellation emails that boost your ecommerce success. As such, understanding their value is critical to growing as an online business. You can then remedy issues like checkout problems, shipping costs, or product details. Get consumer insights. Get feedback.