Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
Retail TouchPoints
SEPTEMBER 20, 2022
Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. This is best accomplished by investing heavily in first-party data.
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