GetElastic

SEPTEMBER 30, 2021

Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. Think of the GDPR as a kind of consumer bill of rights governing data use. Consumers “own” their information. Data accumulated on a consumer cannot be sold to third parties.

Consumer 144

Consumer Information Fulfillment Social Media 144

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 241

Retail Books Consumer Social Media 241

ROI Revolution

JUNE 6, 2022

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. of all D2C sales.

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 231

Small Business Retail Retail eCommerce Social Media 231

Retail TouchPoints

FEBRUARY 23, 2023

Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. It struck me in the survey that while a lot of people didn’t understand AI, they’re actually willing to embrace it.

Retail 229

Retail Technology Customer Experience Consumer 229

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO.

Games 217

Games Retail Definition Management 217

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. But while most executives know what they need to do to increase ecommerce profits, many ( 40% of those surveyed) struggle to actually implement the needed changes.

Shipping Costs 267

Shipping Costs eCommerce Retail Merchant Services 267

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? What to Look Out For.

Retail 223

Retail Customer Data Information Consumer 223

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 205

Multi-channel POS Customer Data Mobile 205

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 203

Small Business Retail Marketing Retail Social Media 203

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 239

eCommerce Omnichannel Comparison Shopping Recommendation 239

Retail TouchPoints

SEPTEMBER 28, 2022

And what’s more, having its own installment payment service will allow Apple to understand its customers better: BNPL is a rich source of customer data and insight into consumer behavior. Needless to say, Apple needs to run a tight ship when it comes to consumer data protection — and more so now than ever with the U.S.

Merchant Services 182

Merchant Services Payment Services Shipping Costs Banking 182

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 213

Improvements Management Information Download 213

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 287

eCommerce Shipping Costs Channel Operations 287

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

Customer Retention 265

Customer Retention Social Media Shipping Point of Sale 265

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

Food and Beverages 259

Food and Beverages BigCommerce Home Furnishings PayPal 259

365 Retail

MAY 10, 2024

For this reason, targeting based on first-party data will outperform third-party segments. Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer. Here, first-party data wins hands down. Think of gaps as discrepancies between the data you have and the data you need.

White Paper 115

White Paper Retail Information Customer Data 115

Optimizely

DECEMBER 19, 2017

Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data.

Customer 300

Customer eCommerce B2C Fashion 300

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 184

Customer Loyalty Customer Retail Shipping Costs 184

ESW

MAY 23, 2018

Before the eCommerce gold rush, brands mainly relied on brick-and-mortar retailers such as Target and Walmart to sell to consumers. Today, with the rise of digital commerce, brands have direct access to their customer base. manufacturers currently sell direct to consumer. DTC sales surpassed $6.5

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 269

Customer Loyalty Customer Consumer Gifts 269

Retail TouchPoints

SEPTEMBER 28, 2021

But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. said Kibel.

Consumer 245

Consumer Customer Experience eCommerce Technology 245

RTP blog

APRIL 7, 2019

In some cases, this might mean a customer can easily shop online or order via mobile, but in other cases this could mean making the experience in brick-and-mortar stores more seamless, engaging and enjoyable. Consumers want frictionless experiences, but brands are still struggling to understand the best way forward in delivering this.

Retail 150

Retail Mobile Customer Data Subscription 150

Retail TouchPoints

MARCH 25, 2022

This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping. The customer data is stored in the app, so all it takes is a few clicks to pay.

Payments 247

Payments Payment Services Social Media Electronics 247

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI).

Customer Loyalty 306

Customer Loyalty Operations Improvements Customer Experience 306

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. So how can the two coexist?

Customer 179

Customer Retail Information Consumer 179

Retail TouchPoints

JUNE 22, 2020

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to face challenges in meeting CCPA compliance. According to the recent PwC Consumer Intelligence Series survey of more than 5,000 consumers, 83% want more control over their data.

eCommerce 160

eCommerce Retail Technology Customer Data 160

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Consumers in every age bracket are in fraudsters’ sights. The youngest group of consumers is Generation Z.

Merchant Services 252

Merchant Services Customer Payment Services Social Media 252

Retail TouchPoints

FEBRUARY 23, 2022

In the pandemic’s wake, many retailers set up flexible fulfillment services in order to meet new safety guidelines and consumer requirements. Additionally, 66% of retail executives who responded to design:retail’s survey indicated that they spent time and capital updating the fronts of their stores to accommodate in-store pickup experiences.

Fulfillment 248

Fulfillment Vend Operations Technology 248

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 199

Payment Services Live Chat Payments Retail 199

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Yet recently many retailers have been more focused on the need to create unique experiences to draw consumers to the brand and generate more foot traffic in stores.

Omnichannel 150

Omnichannel Retail eCommerce Platforms Fulfillment 150

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

eCommerce 199

eCommerce Shipping Costs Retail Recommendation 199

Kissmetrics

OCTOBER 7, 2021

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Start Gathering First-Party Data. Third-party cookies are blocked, but marketing teams can continue to collect first-party data. 4 Tips to Prepare for Cookieless Marketing.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

FEBRUARY 2, 2021

Coresight Research and Blue Yonder took a look at what building a better infrastructure will mean for supply chains going forward during the Supporting the Customer Journey: Localization for Speed to Market & Flexibility webinar, which examined the findings of a survey of both retailers and shoppers.

Supplies 144

Supplies Webinar Hobbies Customer Data 144