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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

In an effort to reduce sizing-related return rates, some fashion brands are working with Fit:Match.ai, a ‘digital twin’ matching platform that uses AR body-scanning technology designed to help shoppers select their size more accurately. This is just one example of how companies are utilizing technology innovations to prevent returns up front.

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How Has Customer Experience Been Transforming and What Value It Holds In The Future?

lateshipment

Stands for the increasing and ever-changing customer expectations with your business and the answer of meeting or rather exceeding these expectations stands for what one would call ‘ a great customer experience ’. The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

For this reason, businesses choose Rakuten Super Logistics for their e-commerce third party logistics, order fulfillment, and shipping solutions. This gives RSL clients access to proprietary technology that automatically calculates the optimal shipping methods to provide the lowest possible cost and speediest shipping times.

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Coach CEO Q&A: New Las Vegas Fulfillment Center will Reduce Delivery Times by 50%+

Retail TouchPoints

To better serve a growing legion of West Coast customers, Tapestry , parent company of brands including Coach and Kate Spade , opened its 788,000-square-foot North Las Vegas Fulfillment Center in November. Tapestry already operates a fulfillment center serving the East Coast located in Jacksonville, Fla.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.