Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

Consumer 230

Consumer Payment Services Food and Beverages Supplies 230

Forrester eCommerce

JUNE 3, 2019

Experiences are faster, more nimble, private, secure, personal and more. Apple is: Leveraging privacy as a differentiator across devices, software and services. It is doing more processing locally, storing more data locally and giving consumers not only more […]. This includes Apple’s foray into Identity.

Consumer 319

Consumer Customer Experience Mobile Customer 319

Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. Ángel Maldonado.

Retail 269

Retail Events Consumer Customer Experience 269

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 200

Consumer Payment Services Point of Sale POS 200

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 329

Retail Customer Experience Technology Customer Data 329

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Retail 247

Retail Apparel Consumer Clothing 247

Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. But now consumers want intangible benefits, including tailored experiences. Some things to think through: What are the customers’ needs?

Merchant Services 246

Merchant Services Travel Management Consumer 246

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. To make a real impact on consumer behavior and capture market share, CPG companies need scalability.

Retail 87

Retail Customer Data Channel Social Media 87

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 296

Recommendation Consumer Information Customer 296

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers come to us to brainstorm and create AI-enabled products and services that won’t just deliver new revenue and reduce costs, but instead will fully transform the customer experience.

Retail 279

Retail Mobile Consumer Operations 279

Retail TouchPoints

JUNE 13, 2023

RTP: What key consumer behaviors are you aiming to respond to as a brand? Houle: Consumer behaviors have evolved significantly and as a retail brand, we need to be attuned to these changes and respond proactively. Unified commerce: Consumers today expect a seamless shopping experience across channels.

Supplies 237

Supplies Customer Experience Technology Omnichannel 237

Retail TouchPoints

MARCH 14, 2024

These retailers harness the power of consumer data to create detailed buyer personas, identifying the preferences, behaviors and demographics of target audiences. This knowledge will not only facilitate more effective advertising but will also enable personalized messaging that resonates with individual consumers.

Retail 290

Retail Omnichannel Consumer Channel 290

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences.

B2C 332

B2C Marketing Technology Consumer 332

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches.

Social Media 287

Social Media B2C B2B Customer Data 287

ESW

JUNE 23, 2023

And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. According to Morgan Stanley, parts of Southeast Asia and Latin America could experience 17% to 20% ecommerce growth over the next five years. So what should ecommerce brands know about consumer behaviour in 2023?

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Retail TouchPoints

NOVEMBER 2, 2023

By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead.

eCommerce Marketing 240

eCommerce Marketing eCommerce Customer Experience Management 240

Retail TouchPoints

APRIL 14, 2023

In recent years, the financial landscape has changed dramatically with new economic challenges making it increasingly difficult for consumers to commit to recurring monthly payments. Consumer concerns around inflation also remain “highly elevated”. There are still millions of consumers across the U.S. In the U.S.

Payment Services 265

Payment Services Subscription Banking Information 265

Retail TouchPoints

FEBRUARY 8, 2024

Broadcasters then could look to get more out of their product by extending the customer experience beyond the TV show. As with any first-party data collaboration, it is paramount that media owners ensure they have the technology in place to facilitate security and privacy.

Payments 297

Payments Payment Services Retail Channel 297

Retail TouchPoints

JANUARY 25, 2021

These concerns are fueling consumer expectations for more contactless experiences everywhere they go, including the retail environment. To mitigate health and safety concerns and deliver on these expectations, retailers are designing touchless shopping experiences with the help of voice and speech recognition technology.

Technology 159

Technology Consumer Retail Other 159

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. To make a real impact on consumer behavior and capture market share, CPG companies need scalability.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

JUNE 7, 2022

That tried-and-true process has begun to feel like a long-winded chore — consumers today are generally less interested in searching and more interested in discovery. Implicit in this shift is the rise of personalization in the customer experience (CX). Importantly, this subtle shift has enormous implications for businesses.

Recommendation 278

Recommendation Arts Retail Consumer 278

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 277

Marketing Consumer Information Customer Retention 277

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264

Retail Consumer Social Media POS 264

Retail TouchPoints

JANUARY 15, 2024

In fact, 30% of respondents believe that the biggest area of opportunity for AI is in stores to aid omnichannel and loss prevention efforts; and Transforming customer experiences specifically through the use of generative AI.

Retail 308

Retail Customer Experience Technology Operations 308

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Social Media 271

Social Media Consumer Information Marketing 271

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? What to Look Out For.

Retail 252

Retail Customer Data Information Consumer 252

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

Customer Loyalty 232

Customer Loyalty Customer Retail Financial Services 232

Retail TouchPoints

OCTOBER 11, 2021

A global pandemic, social unrest, the proliferation of “fake news” and political gridlock have led to an erosion of consumers’ faith in some of our country’s most revered institutions. Consumers just feel like [shopping small] is a more optimistic experience,” said Thomas. They’re feeling heard.

Consumer 147

Consumer Small Business Retail Customer Definition 147

Retail TouchPoints

MARCH 18, 2024

The survey also indicated that retailers are responding to these potential dangers: 62% have established guidelines to address transparency, data security and privacy around the ethical use of generative AI, as well as commitments around ensuring trustworthy and unbiased outputs.

Retail 300

Retail SEO Operations Consumer Goods 300

Retail TouchPoints

FEBRUARY 6, 2024

The problem is, consumers don’t seem to want them. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. And this problem will only become more intractable if consumers can’t shake their skepticism about AI.

Recommendation 281

Recommendation Customer Hobbies Technology 281

Retail TouchPoints

AUGUST 11, 2022

The retailer is sharing store-based analytics from Amazon Fresh and Amazon Go stores with CPG brands to help them improve the customer experience. Regardless of the potential pushback, Amazon is already making good use of its collected data.

Payment Services 261

Payment Services Fashion Technology Customer Experience 261

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Apple’s privacy changes alone resulted in a $10 billion hit to Meta’s bottom line in 2022. There are several channels where consumers have been open to providing more data.

Clothing 237

Clothing Fashion Channel Information 237

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 213

Customer Channel Technology Improvements 213

Retail TouchPoints

DECEMBER 18, 2023

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. And they have to do it quickly and accurately to meet consumers’ expectations. Here are some key insights that can be applied to any industry building with AI.

Recommendation 259

Recommendation eCommerce Jewelry Document 259

Digital Doughnut

JULY 24, 2023

We'll explore topics like data privacy, customer experience, diversity, changing consumer behaviour, sustainability, and artificial intelligence. Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech.

Customer Experience 98

Customer Experience Consumer Customer Marketing 98

Retail TouchPoints

JUNE 15, 2021

LiveRamp’s Safe Haven platform enables data and analytics collaborations between Carrefour and its CPG partners in a safe, privacy-preserving environment. Retailers are in the enviable position of having ample sources of first-party data on their customers, but the same is not always true for CPG brands.

eCommerce 191

eCommerce Retail Supplies Customer Experience 191