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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal. They also make you laugh and smile.

Toys 234
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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. Evolving From Fun to Function.

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10 Strategies for Better Music Marketing

Kissmetrics

Sure, you’ll want to build a following on social media too, but third parties own those platforms. However, as a minimum, it should have: A news hub: A space for you to announce things like new releases, future tours, and media appearances. Social links: Make it easy for people to find your social media profiles.

Marketing 309
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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Flash-forward 18 years and the original book has become the fourth -bestselling children’s book of the last 25 years, while the brand has expanded with new characters and lore, a plethora of multi-media content and — the ultimate sign of holiday success — a float in the Macy’s Thanksgiving Day parade. And our team definitely engages with it.

Books 225
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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

Saying she has been a fan of Grove Collaborative since she first discovered the company’s starter kit, actress and entrepreneur Drew Barrymore has both invested in the company and become its first-ever Global Brand and Sustainability Advocate. In reality, only 9% of the plastic consumed ever gets recycled.

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Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience

Retail TouchPoints

Once the client starts the process, they receive a kit in the mail to package up the material, which is then purified into carbon at Eterneva’s facilities. We’ve been super intentional in how we frame our social media, for example. Once someone’s gone, our culture kind of says, ‘They’re gone, are you okay?’

Consumer 266
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How to Market a Book: 7 Strategies

Kissmetrics

How do they consume content? You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website. It takes time to build this authority, so the earlier you set up an author website and build out your social media profiles, the better. Media release information.

Books 308