Forrester eCommerce

JANUARY 27, 2022

Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy.

Marketing 195

Marketing Omnichannel Consumer Customer 195

ESW

JUNE 23, 2023

And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. But keeping up with consumer behaviour around the world can be overwhelming for even the biggest ecommerce brands. So what should ecommerce brands know about consumer behaviour in 2023?

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process.

Channel 381

Channel Consumer Omnichannel Shipping Costs 381

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 273

Marketing Consumer Information Customer Retention 273

BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. First things first… Free Download. What is omni-channel retail?

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

JUNE 13, 2023

This involved creating a seamless omnichannel experience that allowed customers to interact with us both in-store and online without friction.” RTP: What key consumer behaviors are you aiming to respond to as a brand? Unified commerce: Consumers today expect a seamless shopping experience across channels.

Supplies 225

Supplies Customer Experience Technology Omnichannel 225

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. Truly successful data collaboration, however, is omnichannel. Invest in Privacy Technology. The availability of data has enabled CPGs to truly enter the next era of meaningful consumer relationships.

Customer 198

Customer Channel Technology Improvements 198

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Sustainable and Ethical Practices: As environmental awareness continues to grow, consumers are placing increased importance on sustainability and ethical practices.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

JULY 25, 2022

The new BOPIS offering is supported in the stores with an omnichannel pick-and-pack offering from VTEX , which has been providing a range of technology solutions for Victoria’s Secret Chile since October 2020. Poor Delivery Ecosystem, Privacy Concerns Fuel Click-and-Collect Growth.

Fulfillment 191

Fulfillment Shipping Costs Omnichannel Operations 191

RetailMinded

APRIL 3, 2024

In 2024, two critical factors will demand your attention: Consumer Privacy Rights Act (CPRA) and operational efficiency. Understanding CPRA The Privacy Right Act is there to, well–protect the privacy of your customers. But is it the Consumer Privacy Rights Act or California Privacy Rights Act?

Payment Services 52

Payment Services Retail Mobile Payments Operations 52

Retail TouchPoints

SEPTEMBER 13, 2022

Through the new partnership, KPM’s first-party data is now available to be packaged with Magnite’s omnichannel advertising inventory, which has a heavy emphasis on connected TV (CTV) but spans a range of digital formats including display and online video as well. Magnite currently reaches 80 million CTV households in the U.S.

Omnichannel 216

Omnichannel Supplies Retail Improvements 216

Retail TouchPoints

MAY 10, 2022

Now, the inaugural RICE represents an expanded collective of well-known events and brands across ecommerce, omnichannel and store design. Omnichannel’ is no longer a buzzword but table stakes, and there are so many new ways for brands to engage with consumers and drive retail sales, including social commerce and the metaverse.

Retail 242

Retail Internet Retail Events Omnichannel 242

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Advertisers will then be able to create better-targeted omnichannel campaign strategies that deliver valuable results.

Retail 250

Retail Multi-channel Omnichannel Technology 250

Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. As the concurrent shift toward consumer privacy and away from third-party cookies continues, brands are going to have to intelligently leverage data to better understand their consumers and forge more strategic (and unique) paths to growth.

Omnichannel 243

Omnichannel Consumer Outdoor Channel 243

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 197

Customer Loyalty Customer Retail Shipping Costs 197

Retail TouchPoints

JANUARY 15, 2024

In fact, 30% of respondents believe that the biggest area of opportunity for AI is in stores to aid omnichannel and loss prevention efforts; and Transforming customer experiences specifically through the use of generative AI.

Retail 302

Retail Customer Experience Technology Operations 302

365 Retail

DECEMBER 12, 2023

Third-party cookies are being phased out by major browsers and privacy regulations are in full force. On top of that, customers are demanding greater privacy and control of their data. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

OrderDynamics

MARCH 8, 2019

DX3 2019: Photos & Omnichannel Retail Perspectives. Hosted in downtown Toronto, it was nice to get out of the office, to hear some of the latest omnichannel retail perspectives. From an omnichannel retail perspective, the donut chain is making strides here too. Retail Omnichannel Strategy & Execution.

Omnichannel 50

Omnichannel Retail Multi-channel Mobile 50

Sailthru

APRIL 21, 2023

Consumers want to be entertained. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The consumer rationale is simple: “If I am going to enjoy something that personally engages me with a brand, they have to know something about me.

Retail 78

Retail Games Social Media Download 78

Retail TouchPoints

JUNE 15, 2021

LiveRamp’s Safe Haven platform enables data and analytics collaborations between Carrefour and its CPG partners in a safe, privacy-preserving environment. That’s why finding secure ways to share relevant consumer insights while still respecting customer privacy is becoming essential.

eCommerce 190

eCommerce Retail Supplies Customer Experience 190

Retail TouchPoints

MARCH 29, 2021

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of seamless, omnichannel shopping experiences. Do I have a strategy that will stay compliant with the changing privacy laws like the CCPA? Do I have the right data strategy to drive shopper loyalty?

eCommerce 297

eCommerce Payments Retail POS 297

Omnisend

DECEMBER 7, 2021

Omnichannel communication. In contrast to basic multichannel strategies, omnichannel marketing campaigns constantly update and adjust messaging on all platforms in response to each user’s activity. These are just two illustrations of how cross-channel promotions are often more tailored to the experience of real consumers.

Marketing 190

Marketing Multi-channel Mobile Channel 190

Retail TouchPoints

DECEMBER 15, 2023

Broadening Chewy’s Customer-Centric Vision Chewy partnered with both veterinarians and customers to design the in-practice and post-visit experience and create “thoughtfully designed spaces for the comfort and privacy of our customers and care team,” Mita Malhotra, President of Chewy Health, shared in a statement.

Fulfillment 237

Fulfillment Customer Channel Operations 237

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

CPC Strategy

MARCH 11, 2024

Privacy What’s Media Mix Modeling? Are shifting consumer trends negatively or positively impacting outcomes? In the post-c ookie /post-IDFA landscape, where privacy concerns and regulatory changes limit access to individual user-level data, Media Mix Modeling has become a pivotal analytical tool.

Channel 89

Channel Blog Social Media Marketing 89

Retail TouchPoints

NOVEMBER 11, 2020

Furthermore, new services offered via mobile app downloads and transactions can present inroads for fraud if security resources aren’t correctly allocated to scale with new consumer adoption patterns. Align compliance, customer privacy and data security: Many retailers are having employees work remotely.

Merchant Services 164

Merchant Services Retail POS Presentation 164

lateshipment

APRIL 28, 2024

Changing consumer expectations and behaviors – Understanding and adapting to changing consumer expectations and behaviors is essential for businesses seeking to deliver exceptional customer experiences. Businesses that do that can differentiate themselves and build stronger relationships with their customers.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

APRIL 15, 2021

A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic. Value-based consumption and the need to make meaning for both consumers and employees is deeply rooted into local cultures.” Husson: It is indeed so tricky.

Consumer 173

Consumer Marketing Technology Clothing 173

Optimizely

MAY 17, 2018

Privacy is a major issue for consumers today and your customers are going to be hyper-aware of how you use their data and how you contact them. This will also ensure your buyers won’t feel like you’re invading their privacy or misusing their data. However, you can’t just go sending push notifications left and right.

B2C 218

B2C Shipping Costs Omnichannel Channel 218

Sailthru

JANUARY 9, 2023

More than ever, consumers make choices based on the most competitive price offered over a brand that may have been in their lives for years. Consumers tend to be loyal by nature. Over two-thirds of consumers cite the loyalty program of their favorite brand as critically important to winning their lasting loyalty.

Mobile 78

Mobile Jewelry Consumer Gifts 78

UpSellIt

JANUARY 25, 2023

With 80% of consumers choosing brands that provide personalized customer experiences, it’s crucial to continually evolve your marketing strategy to ensure your customers are getting the most tailored experience possible. Zero-party data applies to any information that a consumer proactively provides to a brand.

Omnichannel 78

Omnichannel Recommendation Information Consumer 78

UpSellIt

JANUARY 25, 2023

With 80% of consumers choosing brands that provide personalized customer experiences, it’s crucial to continually evolve your marketing strategy to ensure your customers are getting the most tailored experience possible. Zero-party data applies to any information that a consumer proactively provides to a brand.

Omnichannel 78

Omnichannel Recommendation Information Consumer 78

ChannelAdvisor

JUNE 23, 2022

According to its latest report, “If you’re in a consumer-facing business…you’re entering the most frenzied phase of innovation you’ve ever experienced, and consumers won’t let you rest anytime soon.”. Once timid in the face of online buying, consumers are now more willing than ever to test new brands and products. New channels.

B2C 91

B2C eCommerce Travel Consumer 91

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Omnichannel. Today’s loyalty program platforms have evolved to meet the customer where they are.

Social Media 217

Social Media Marketing Customer Recommendation 217

Optimizely

MAY 23, 2019

More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. It’s often expensive and incredibly time-consuming to build a mobile application. H&M: Omnichannel and push notifications. Best Buy: Visual search and omnichannel.

Mobile 150

Mobile eCommerce Omnichannel Recommendation 150

lateshipment

JANUARY 17, 2023

The data speaks for itself, 91% of consumers are more likely to shop with brands that make them feel special with their interactions via personalized offerings and recommendations. Omnichannel experience will be play a huge role in offering customer convenience. More than 80% of shoppers expect brands to offer omnichannel experiences.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130