article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

article thumbnail

‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Retail 222
article thumbnail

How To Set Up A Point Of Sale (POS) System On Your WooCommerce Store?

MakeWebBetter

Does your organization utilize both a WooCommerce Store and a Point-of-Sale (POS) System in-store individually? Online shopping has made the retail industry more competitive than ever, leaving business owners seeking ways to enhance the consumer experience by easing the purchasing process as possible. […].

article thumbnail

Point of Sale Features for Multichannel Retailers: Key Features To Consider

Korona

Customer experience is at the heart of running a multi-channel retail store. Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customer data across these platforms: POS software. However, choosing the right POS software can be difficult, especially if running a multi-channel retail operation.

article thumbnail

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. But what are the most forward-thinking retailers doing with AI this year?

Retail 256
article thumbnail

How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience. consumers ages 15-69 anticipate going to a show in 2024, a jump from the 36% who attended one in 2023.

Retail 224