Forrester eCommerce

JANUARY 28, 2021

As we said in our privacy predictions for 2021, and is worth repeating as we celebrate International Privacy Day: now is the time to focus on your employees’ privacy.

Consumer 294

Consumer Other Customer 294

Forrester eCommerce

APRIL 1, 2022

Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing.

Consumer 195

Consumer Information Marketing Customer 195

Retail TouchPoints

MAY 25, 2022

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. When it comes to consumer attitudes, 71% of consumers in the U.S.

Customer Loyalty 296

Customer Loyalty Customer Consumer Gifts 296

Forrester eCommerce

NOVEMBER 5, 2018

2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach.

Consumer 314

Consumer 314

Retail TouchPoints

JANUARY 19, 2022

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. This has led to extreme distrust, fear and even anger. Identify a Clear Value Exchange.

Customer Experience 309

Customer Experience Customer Retail Consumer 309

Forrester eCommerce

AUGUST 18, 2021

Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers.

Marketing 342

Marketing Consumer Customer 342

Retail TouchPoints

SEPTEMBER 28, 2021

Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. In our Rise of the Responsible Marketer report, we found that 75% of [consumers surveyed] said brands could do more to ensure the safety of their data.

Consumer 268

Consumer Customer Experience eCommerce Technology 268

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. privacy changes. Doe Lashes .

Channel 263

Channel Accessories eCommerce Consumer 263

Retail TouchPoints

APRIL 14, 2022

Privacy has always been a hot topic, but recently temperatures have been rising. Because big tech has seen the writing on the wall, two of the biggest sources of consumer data — Apple and Google — have taken it upon themselves to give consumers more control over the use of their personal data. Beginning with iOS 14.5,

Consumer 259

Consumer Recommendation Definition eCommerce 259

Forrester eCommerce

MARCH 22, 2021

First, consumer data privacy awareness has been rising. Forrester’s Consumer Technographics data shows that 30% of consumers in the region make their purchase decisions based on brands’ commitment to consumer data privacy. There’s a perfect storm brewing over the advertising ecosystem in Asia.

Consumer 264

Consumer Marketing 264

Forrester eCommerce

JANUARY 29, 2021

The recent uproar about WhatsApp’s changes to its privacy policy is a good reminder of that fact. While the changes had implications for consumers who use WhatsApp, the concerns also made their way into the enterprise.

Consumer 363

Consumer Customer 363

Retail TouchPoints

NOVEMBER 15, 2022

million privacy settlement , the largest in U.S. The attorneys general found that this violated state consumer protection laws by misleading consumers about its location tracking practices since at least 2014. For years Google has prioritized profit over their users’ privacy,” said Rosenblum in a statement.

Article 239

Article Information Consumer Technology 239

Forrester eCommerce

FEBRUARY 3, 2020

At the end of 2019, Forbes identified data privacy and security as the most pressing issue in the upcoming decade. While clicking through their often numerous social media accounts, consumers are providing these companies with more personal data. […].

Social Media 313

Social Media Consumer Customer 313

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

DECEMBER 1, 2023

When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy.

Consumer 255

Consumer Marketing Social Media 255

Retail TouchPoints

JANUARY 15, 2021

Owned and produced by the Consumer Technology Association (CTA) , the virtual event featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. .

Electronics 260

Electronics Banking Events Consumer 260

Retail TouchPoints

AUGUST 31, 2023

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores.

Consumer 266

Consumer Customer Marketing Retail 266

Forrester eCommerce

OCTOBER 31, 2019

Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored. There is a tendency, though, to treat privacy as a binary thing: We care about it, […].

Customer 231

Customer Consumer Marketing 231

Forrester eCommerce

JUNE 3, 2019

Apple is: Leveraging privacy as a differentiator across devices, software and services. It is doing more processing locally, storing more data locally and giving consumers not only more […]. Experiences are faster, more nimble, private, secure, personal and more. This includes Apple’s foray into Identity.

Consumer 319

Consumer Customer Experience Mobile Customer 319

Retail TouchPoints

APRIL 24, 2024

The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We

Information 198

Information Marketing Consumer 198

Forrester eCommerce

APRIL 12, 2019

While critics are all too willing to give this judgment on the use of consumer […]. “If You’re Not Paying For It, You’re The Product. ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy.

Consumer 277

Consumer Customer Data Customer 277

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Retail 246

Retail Apparel Consumer Clothing 246

ROI Revolution

JUNE 24, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. June 24 update.

Consumer 78

Consumer eCommerce Information Article 78

Forrester eCommerce

OCTOBER 3, 2018

After a very successful event last week in Washington, DC, our extended team of experts in information security, privacy, consumer behavior, and digital strategy is locking down the final details for Privacy & Security Forum Europe, which takes place in London on 9 and 10 October!

Events 247

Events Information Consumer 247

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. For instance, most consumers are willing to tip at restaurants for table service and food delivery.

Consumer 199

Consumer Payment Services Point of Sale POS 199

UpSellIt

SEPTEMBER 30, 2019

Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. California Consumer Privacy Act of 2018. 5) The right of Californians to equal service and price, even if they exercise their privacy rights.

Consumer 60

Consumer Information Operations Article 60

ROI Revolution

JULY 7, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. June 30 update.

Consumer 78

Consumer eCommerce Information Article 78

Forrester eCommerce

MAY 3, 2019

Among a series of updates unveiled at Facebook’s F8 Developer Conference on Tuesday, Mark Zuckerberg echoed a common refrain: The future is privacy.

Consumer 314

Consumer Social Media Customer 314

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

Consumer 229

Consumer Payment Services Food and Beverages Supplies 229

RetailWire

APRIL 25, 2024

million to consumers due to a settlement with Ring, an Amazon-owned company. The FTC is giving back $5.6 The issue arose when Ring failed to protect customers' private video footage from unauthorized access.

Customer 105

Customer Consumer 105

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 295

Recommendation Consumer Information Customer 295

365 Retail

JUNE 9, 2023

By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels. Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally.

Retail 86

Retail Customer Data Channel Social Media 86

Retail TouchPoints

MARCH 31, 2021

A group of online marketplaces including eBay , Etsy , Poshmark , Mercari and OfferUp have banded together to highlight what they feel are oversights in the proposed INFORM Consumers Act — which is aimed at cracking down on the sale of stolen and counterfeit products online — and other similar legislation in states around the country.

Small Business Retail 193

Small Business Retail Information Consumer eCommerce 193

Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. Ángel Maldonado.

Retail 268

Retail Events Consumer Customer Experience 268

Webbula

OCTOBER 29, 2019

What is California Consumer Privacy Act (CCPA)? Established in June 2018, the California Consumer Privacy act was created to establish a comprehensive privacy regulation in the state of California. The post Our CCPA Commitment | California Consumer Privacy Act appeared first on Webbula.

Consumer 67

Consumer Channel Information Marketing 67

Retail TouchPoints

APRIL 10, 2024

Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward. But if that economy is based upon surveilling consumers, there’s an inherent betrayal.

Retail 264

Retail Technology Consumer Other 264

Retail TouchPoints

SEPTEMBER 17, 2022

The Consumer Financial Protection Bureau (CFPB) is planning to start regulating buy now, pay later (BNPL) products. We are likely going to experience more consumers going to a place with this product that they haven’t before, and participating in a way they weren’t expecting [e.g. with late payments, fees, etc.].

Payments 230

Payments Consumer Payment Services PayPal 230