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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? The following article covers ten of these documentaries, starting with “Lo and Behold, Reveries of the Connected World.”. Then you’re not the only one. Many of us prefer visual learning.

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Top 10 Get Elastic articles of 2019

GetElastic

Reflecting on what resonated the most with you, our valued readers, we pulled the top 10 ecommerce articles from 2019. Top 4 reasons why headless commerce is better for customer experience Consumers expect to transact with brands anywhere and at any time. Find out if Apple Pay is right for you.

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Ikea Improves Forecast Accuracy with AI-Powered Demand Sensing

Retail TouchPoints

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. Internal team members (who Ikea Retail call “coworkers”) also provide data to further fuel the AI engine and ensure forecasts adapt to shifting variables.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Senior leaders will have candid conversations about: The evolution of loyalty programs and branded communities; How brands are combining visual storytelling and experiential activations to drive store strategies ; Ways to better personalize and contextualize digital experiences for consumer needs and lifestyles. Read the article.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. There’s an opportunity here for offsite media.

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