Remove articles tags Data Capture
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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. This means it’s simple to tag objects and differentiate stimuli.

Consumer 305
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Consumers want more than an email newsletter—they want easy tracking and personalization. With the help of scrappy teams and technology to automate processes, these brands are not only keeping up with the trend, but also are redefining it and leveraging it to grow.

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Geo : Understanding where in the world people are consuming your content helps you allocate budget and resources effectively. Head to Behavior > Site Content > All Pages on Google Analytics to access this data.

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Stop Targeting Keywords and Start Targeting Customers

Kissmetrics

Second, although meta tags are useful for users , they no longer influence rankings. Here’s an example of keyword stuffing for the phrase ‘ ALT Tags ’: Keyword stuffing may have helped rank your content in search engines, but it tended to result in an unnatural flow that didn’t resonate with readers. Where to buy”.

Customer 209
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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. Yet only 50 percent of US consumers feel they have had a satisfactory customer experience. are also channels to optimize the customer experience.

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AI in Retail: Optimizing Operations from Supply Chains to Employee Scheduling

Retail TouchPoints

Editor’s note: This is the fourth article in our series on AI in retail. Check out our other stories, on consumer attitudes toward AI , store design applications and customer-facing applications. Be on the lookout for the fifth article, which will cover the many still-unanswered questions around AI’s present and future.

Supplies 220
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How Fashion Retailers Can Capitalize on Visual Search Demand

Payoneer

What would be more beneficial for your search — a lengthy text description of each article of clothing or pictures of the clothing that you’re looking for? Using visual search, retailers can suggest thematically or stylistically related items to shoppers in a way that text has never been able to capture. The answer is obvious.

Fashion 45