Liveintent

JULY 2, 2018

But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime). Marry it with another technology – one that’s even older, and doesn’t suffer some of programmatic’s hang-ups. That second technology?

Technology 86

Technology Consumer Blog Marketing 86

Retail TouchPoints

MARCH 19, 2021

Experts discussed: How beauty trends are changing in light of new social norms and standards; The power of digital in cultivating community and driving intent; Whether “in-real-life” (IRL) experiences will make in impact once vaccines are completely rolled out; and Expanded roles for technology innovation and tools like gamification.

Consumer 222

Consumer Technology B2C Marketing 222

ChannelAdvisor

MARCH 28, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Getting your products seen by consumers requires an understanding of the key features at your disposal and a strategic plan to make the most of them. Where to Buy in 2019: Technology to Modernize the Consumer Experience. New Webinar. Seller Spotlight.

eCommerce 45

eCommerce Webinar Games Blog 45

Kissmetrics

MAY 10, 2021

The boom of Bitcoin has made blockchain technology a trending topic. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

BigCommerce

MAY 9, 2018

While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story. Sign up for our weekly newsletter.

Retail 406

Retail BigCommerce Consumer Fulfillment 406

Retail TouchPoints

JANUARY 19, 2023

But it’s important to note that there are plenty of brands and retailers seeing the payoff from their own standalone investments, especially as consumers seek to blend the ease and flexibility of shopping online with the interactivity of shopping in-person. “By Who is our target consumer?” What does our consumer want to listen to?”

Social Media 268

Social Media X-cart Consumer Events 268

ChannelAdvisor

MAY 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Improve the consumer experience. Want to learn more about this development and how it may affect the way you market and sell to consumers? Check out these resources: [Blog Post] Google Product Update: New Shopping Actions, New Ad Types, Better Consumer Journey.

eCommerce 45

eCommerce Webinar White Paper Automotive 45

BigCommerce

MAY 15, 2018

I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. In fact, I witnessed a large migration to SaaS across the entire commerce and business technology stack, not just the ecommerce platform itself. Sign up for our weekly newsletter. OMS Systems.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. The strategy has continued to grow with millions of interactions each month.

Customer 235

Customer Workshop Gifts Multi-channel 235

Liveintent

MAY 24, 2021

Although Facebook offers great scale, it’s not the only platform that consumers choose to engage with. Check out the video clip below to hear his insights: Email newsletters as a customer acquisition channel. US consumers spend an average of five hours per day checking email. What about the other 21 or 22 hours?

Channel 127

Channel Social Media Blog Improvements 127

Liveintent

JANUARY 12, 2022

LiveIntent offers a selection of inventory packages that advertisers can use to reach target audiences across premium email newsletters. Advertisers can use content packages to deliver ads across emails of specific content categories, such as food & drink, style & fashion, and technology & computing. Seasonal packages.

Customer 126

Customer Gifts Fashion Blog 126

BigCommerce

APRIL 3, 2018

Mobile has become the primary shopping method for many online consumers, and ecommerce brands are increasingly realizing that their mobile sites need greater prioritization,” said Brian Dhatt, chief technology officer for BigCommerce. Out-of-the-box mobile-readiness so you can focus on marketing, not the technology.

BigCommerce 368

BigCommerce eCommerce Mobile eCommerce Design 368

Retail TouchPoints

JANUARY 21, 2022

For the last 25 years, online marketplaces such as Etsy, Mercado Libre and Rakuten have been the go-to sources for consumers buying physical goods from creators. Consumer buying patterns have drastically changed during the pandemic. Those consumers are buying on devices such as smartphones, tablets and smart devices.

Merchant Services 232

Merchant Services Payment Services Payments Social Media 232

BigCommerce

DECEMBER 19, 2017

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. The method in which consumers shop is continually evolving. Consumers can now pay with: Their phone and apps. Take digital commerce, for example.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

Liveintent

JULY 14, 2021

Consumer behavior changed in new and previously unimaginable ways, leaving advertisers to adapt nearly overnight. We’ve seen the impact of the pandemic on consumer behavior and lifestyles. Now, with changes to consumer privacy, tracking, and retargeting underway, publishers and advertisers will need to continue to adapt.

Channel 127

Channel Subscription Consumer Marketing 127

BigCommerce

JUNE 5, 2018

Traditional retailers are quickly going direct-to-consumer. Realizing they have lost community, and thus brand recognition, due to the thousands of digital native brands that have focused solely on establishing a lasting connection with consumers. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Kissmetrics

DECEMBER 9, 2020

Marketers can then use these insights to optimize a huge portion of their workflow, from running more tests and improving their website’s UX to personalizing the customer experience and automating consumer engagement. Personalization matters for consumers. With chatbots , you don’t have to have a human on-hand to respond to consumers.

Improvements 313

Improvements Marketing Toys Consumer 313

Liveintent

DECEMBER 1, 2021

driving consumers to become more discerning about the who, what, where, and why of sharing their data. Publishers are increasingly leaning into email newsletters as critical components to their first-party data and monetization strategies. Technology team. Take a look at The New York Times, for instance. Not important.

Channel 125

Channel Other Technology Improvements 125

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. The technology eliminates (or greatly reduces) the need for recipients to click away from their emails through to a website, and its uses are endless.

Marketing 256

Marketing Document Payment Services Shopping Carts 256

Liveintent

MAY 12, 2021

LiveIntent’s new technology allows publishers to streamline ad serving and campaign operations for native ads in email while maintaining the overall newsletter design. ” While industry momentum has gathered around email newsletters as a primary vehicle for driving subscriptions, so too has the trend of Native Advertising.

Channel 71

Channel Subscription Consumer Blog 71

BigCommerce

JUNE 15, 2017

That’s why dozens of enterprise brands at the leading edge of technology are choosing SaaS –– specifically, BigCommerce –– to power new ecommerce initiatives and stay competitive in a quick-to-innovate market. Direct-to-Consumer Deployments. However, top-flight technology spans their catalog. Carolina Panthers.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Liveintent

DECEMBER 7, 2021

With inventory Packages, advertisers can contextually target audiences at scale inside the premium email newsletters they’re already reading. So they know they’ll be reaching consumers who are most likely to engage with their messaging and move to the next stage of the marketing funnel. Ready to learn more? Custom packages.

Consumer 71

Consumer Blog Customer Technology 71

Retail TouchPoints

JUNE 21, 2021

There are unlimited marketplaces and DTC sites, promotional newsletters keep hitting our inboxes, and Instagram is looking more like a shopping center than a social media platform. The same is true for branding consistency: 74% of consumers are more likely to be loyal to a company with consistent, high-quality branding in creative content.

eCommerce 217

eCommerce Social Media Consumer Channel 217

Liveintent

SEPTEMBER 14, 2021

Marketers will be leaning more heavily on adtech and martech partners to educate and assist them on making changes to technology and identity partners. We will be leaning more heavily on adtech and martech partners to provide the necessary tech support/assistance to update and implement new technology/code. Monthly unique visitors.

Webinar 71

Webinar Technology Presentation Marketing 71

Liveintent

NOVEMBER 22, 2022

In a recent AdExchanger interview, Karthic Bala, EVP of Data, Product and Technology for CNET talked about the importance of upholding data privacy over monetization. Privacy is paramount to improving consumer experiences and building trust. CNET, for example, worked with LiveIntent to monetize their email newsletters with native ads.

Subscription 62

Subscription Blog Consumer Improvements 62

Liveintent

OCTOBER 12, 2021

One way to wrap your head around it and the technology behind this approach is to think of it in the context of the 1988 buddy comedy Twins. This customer persona becomes the model for the rest of the consumers you’re looking for so that your model audiences ultimately behave just like your best customers.

Fashion 127

Fashion Consumer Marketing Customer 127

Liveintent

MARCH 14, 2022

Native ads work with newsletters without interrupting their design, creating a better reading experience, and strengthening reader engagement. The company wanted to explore ways to complement its existing efforts for its email newsletter direct sales and increase the overall yield of its program. It was that easy!).

Operations 62

Operations Consumer Electronics Electronics Blog 62

Liveintent

APRIL 5, 2022

Everyone has email; it’s a very foundational piece of technology.” As an email-driven publisher, Axios runs over 30 unique newsletters like Axios Latino, Axios Crypto, Axios Sports, and Axios Science — and they’re just getting started. “You can have full products that are meant to be consumed in the inbox. .

Webinar 62

Webinar Banking Subscription Definition 62

Kissmetrics

JUNE 15, 2021

As technological capabilities evolve, so do our strategies for lead conversion. In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Social Media 300

Social Media Download Blog Definition 300

Liveintent

JANUARY 11, 2022

” To help brands prepare for this tectonic shift, Parker, who also hosts her Programmatic Digest podcast, shared her insights about programmatic media buying, email newsletter marketing, and personalization in a cookieless world. And consumers are also flocking to one-on-one content formats like podcasts.

Games 71

Games Consumer Channel Marketing 71

Liveintent

NOVEMBER 15, 2021

Our modeling technology scores the seed audience based on 350 demographic and behavioral attributes and finds new people across our exchange who have similar characteristics to the seed audience. Lookalike Audiences & email newsletters: A perfect pair. This seed list can come from your CRM or any other data warehouse.

Customer 71

Customer Channel Consumer Customer Data 71

Liveintent

JANUARY 4, 2022

” She adds that while DSP and adtech support teams can help, marketers need to understand the fundamentals of programmatic and know how to use solutions and technology to their advantage. Email is appealing because it allows people to consume content without the noise. Leverage new channels (and don’t forget to test).

Social Media 127

Social Media Channel Definition Consumer 127

Sailthru

JUNE 9, 2023

47% of consumers say they make the decision to read an email based on the subject line alone. 69% of consumers report emails as spam based solely on the subject line. Consumers are highly aware of privacy policies and the value of their personal data. So even if you are sending a newsletter, don’t mention that.

Hobbies 78

Hobbies Mobile Download Recommendation 78

Liveintent

NOVEMBER 15, 2021

Our modeling technology scores the seed audience based on 350 demographic and behavioral attributes and finds new people across our exchange who have similar characteristics to the seed audience. Lookalike Audiences & email newsletters: A perfect pair. Long-term results. Next up in this context series: Custom Audiences!

Customer 71

Customer Channel Management Consumer 71

ChannelAdvisor

DECEMBER 19, 2020

Like the proliferation of direct-to-consumer brands, for example. Brands are fast-tracking their plans to meet consumers in the digital arena. By subscribing to ChannelAdvisor’s monthly newsletter, you’ll always be up-to-date on the most important industry news. Subscribe to the newsletter >>

eCommerce 105

eCommerce Fulfillment Webinar Shipping 105

Liveintent

APRIL 7, 2021

Channel diversification could’ve saved them, like its saved publishers struggling with today’s challenges – and those to come – like inevitable changes in consumer behavior, decreased ad revenue, and the death of the third-party cookie. Invest in direct-to-consumer channels like email. Here’s how.

Channel 62

Channel Consumer Events Blog 62

BigCommerce

MARCH 13, 2018

Technology is restructuring how money moves. Since then, the same technology Apple uses for Apple Pay has become ubiquitous worldwide: EMV, a payment tokenization specification. Obviously, consumers are nervous about credit card security so offering the many payment choices is a good idea. Sign up for our weekly newsletter.

Payment Services 420

Payment Services Mobile BigCommerce Mobile Payments 420