Retail TouchPoints

JANUARY 15, 2021

Owned and produced by the Consumer Technology Association (CTA) , the virtual event featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. . “CES

Electronics 256

Electronics Banking Events Consumer 256

Retail TouchPoints

JANUARY 25, 2021

Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns. These concerns are fueling consumer expectations for more contactless experiences everywhere they go, including the retail environment. The industry, valued at $5.2 billion in 2016, is projected to reach $26.15

Technology 151

Technology Consumer Retail Other 151

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

Consumer 217

Consumer Payment Services Food and Beverages Supplies 217

Retail TouchPoints

APRIL 10, 2024

Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward. But if that economy is based upon surveilling consumers, there’s an inherent betrayal.

Retail 252

Retail Technology Consumer Other 252

Kissmetrics

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Lo and Behold, Reveries of the Connected World” is a documentary detailing how we became so dependent on technology. Protecting consumers’ data isn’t just about preventing hacks.

Social Media 287

Social Media Technology Marketing Arts 287

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences.

B2C 332

B2C Marketing Technology Consumer 332

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 284

Recommendation Consumer Information Customer 284

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. For instance, most consumers are willing to tip at restaurants for table service and food delivery.

Consumer 185

Consumer Payment Services Point of Sale POS 185

Retail TouchPoints

JANUARY 30, 2024

For retail businesses, integrating Gen AI is about navigating a path that harmonizes cutting-edge technology with ethical stewardship, ensuring that AI deployments enrich the retail experience without compromising on core business values. Oversight of this type helps ensure that AI-powered personalization respects customer privacy.

Retail 318

Retail Customer Experience Technology Customer Data 318

Retail TouchPoints

MARCH 7, 2024

Amidst shifting expectations, what’s become abundantly clear is that a context-specific and emotionally engaging approach to consumer engagement will win the day with all generations — from the zoomers to the boomers and beyond. More than half of consumers say they’ll become repeat shoppers after a personalized shopping experience.

Recommendation 263

Recommendation Fashion Consumer Accessories 263

Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them. If brands are going to make the most of this powerful technology, they are going to need to answer these questions first.

Recommendation 267

Recommendation Customer Hobbies Technology 267

Retail TouchPoints

MARCH 14, 2024

The four key strengths that retailers need to build or to nurture are: data depth; data quality; a simple process for media buyers; and a technology stack that enables data management, audience building, tracking, measurement and billing. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers.

Retail 276

Retail Omnichannel Consumer Channel 276

Retail TouchPoints

JUNE 4, 2021

Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce is rapidly increasing the use of voice recognition technology. Consumer preference for contactless retail experiences is expected to remain the norm post-pandemic. This year, there will be 4.2

Payment Services 163

Payment Services Payments Small Business Retail Technology 163

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches.

Social Media 272

Social Media B2C B2B Customer Data 272

Forrester eCommerce

JULY 30, 2020

Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing. But the landscape of 7,000+ options is overwhelming and rapidly evolving, especially as new privacy regulations and tech giants like Apple and Google limit access to consumer data.

Omnichannel 437

Omnichannel Technology Consumer Marketing 437

Retail TouchPoints

DECEMBER 11, 2020

Ethical sourcing of consumer data follows the ethical and moral guidelines for data sourcing or collection. Businesses, data engineers, data analysts, data scientists and stakeholders are all interested in the potential of big data, but collecting a vast amount of consumer data can be subject to ethical pitfalls. Transparency.

Consumer 161

Consumer Management Operations Technology 161

Retail TouchPoints

JUNE 12, 2023

While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. This technology seamlessly integrates into touch points and platforms.

Retail 250

Retail Technology Games Recommendation 250

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 267

Retail Mobile Consumer Operations 267

365 Retail

APRIL 20, 2024

Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement. Compliant with GDPR guidelines, refive ensures that all customer data is collected with full consent and maintained with utmost privacy.

Technology 59

Technology Retail Customer Retention Customer Data 59

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 273

Marketing Consumer Information Customer Retention 273

Retail TouchPoints

APRIL 25, 2024

In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. However, there is a growing need for technological advancement in this market, particularly in terms of improved targeting and data strategy.

Retail 200

Retail Customer Loyalty Technology Marketing 200

Retail TouchPoints

FEBRUARY 8, 2024

These experiences could go further through partnerships with supermarkets, where a QR code enables the consumer to fill their shopping basket with all the ingredients for a week’s worth of recipes and buy them with one tap on their mobile device. Lucy Cunningham is Enterprise Sales Director at InfoSum.

Payments 284

Payments Payment Services Retail Channel 284

ESW

JUNE 23, 2023

And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. But keeping up with consumer behaviour around the world can be overwhelming for even the biggest ecommerce brands. So what should ecommerce brands know about consumer behaviour in 2023?

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Retail TouchPoints

MARCH 18, 2024

In part because the generative AI adoption curve has been so steep, concerns about the technology — and the quality of the data that informs its responses — have taken on greater urgency. The top three areas where retailers plan to use generative AI are in customer service, marketing and store operations.

Retail 287

Retail SEO Operations Consumer Goods 287

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. Other technology providers offer solutions that design some or all of a virtual try?on

Retail 237

Retail Customer Data Information Consumer 237

Wiser

JUNE 18, 2019

How much privacy are we willing to forgo in favor of improved security and automation? Facial recognition isn’t new but uses for the technology have been increasing. Congress has held hearings about facial recognition as prominent members shared their concerns regarding the technology. Better Consumer Data.

Technology 74

Technology Consumer Events Recommendation 74

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. It involves not just the right technology but also the right skills, processes, and culture.

Supplies 225

Supplies Customer Experience Technology Omnichannel 225

Retail TouchPoints

APRIL 4, 2024

Retailers are now demanding large media company dollars, but they are operating almost as a startup in terms of their technological capabilities. You have to find a way to stimulate consumers with advertising and find another pocket of consumers that weren’t stimulated by that advertising and then compare the performance.

Retail 252

Retail X-cart Banking Definition 252

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264

Retail Consumer Social Media POS 264

Forrester eCommerce

MAY 2, 2019

In the last few years, biometric technologies from fingerprint to facial recognition are increasingly being leveraged by consumers for a wide range of use cases, ranging from payments to checking luggage at an airport or boarding a plane.

Payment Services 371

Payment Services Technology Consumer Customer Experience 371

Forrester eCommerce

FEBRUARY 5, 2020

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

Marketing 446

Marketing Consumer B2C Management 446

Forrester eCommerce

APRIL 10, 2020

Marketers, let’s face it: Offering consumers a great experience across their entire customer journey remains a challenge. Despite technology that provides insights, touchpoints are multiplying, marketing channels are still siloed, and customer expectations for a seamless brand experience continue to grow. Marketing […].

Customer 294

Customer Channel Technology Consumer 294

Retail TouchPoints

JUNE 7, 2022

That tried-and-true process has begun to feel like a long-winded chore — consumers today are generally less interested in searching and more interested in discovery. In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience.

Recommendation 266

Recommendation Arts Retail Consumer 266

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead. patents.

eCommerce Marketing 225

eCommerce Marketing eCommerce Customer Experience Management 225

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. Image Credit: Forbes.

Consumer 144

Consumer Information Fulfillment Social Media 144

GetElastic

JANUARY 30, 2020

The California Consumer Protection Act (CCPA) is a new e-commerce privacy policy that went into effect January 1, 2020. Personal data and privacy are at the forefront of consumers’ and policy makers’ minds. What is the California Consumer Protection Act (CCPA)? What are the Main Provisions of CCPA?

eCommerce 88

eCommerce Customer Data Information Consumer 88