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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. Customer Acquisition Cost : Divide the total marketing and sales cost with the total number of conversions you got in a given time period. Offer financing options for more expensive products.

eCommerce 109
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The 34 Marketing Principles I Live By

Kissmetrics

It still works, but it is expensive. As time goes on, you’ll want to keep leveraging it, but you’ll naturally have to scale back as more competitors jump due to price increases. Don’t optimize for short turn gains, optimize for the long run. Marketing tends to be more cost-effective during recessionary periods.

Marketing 266
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May 2020 COVID-19 Industry Updates: Retail, Automotive, Gaming, & More

ROI Revolution

These COVID-19 industry updates cover retail, various forms of gaming, automotive & travel, and more. In addition to depending on their ecommerce sales to supplement their brick-and-mortar losses, many luxury brands are cutting capital expenses and dividends. Game sales up, production down. Game sales up, production down.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Those two tactics still work wonders for brands, with the caveat that: Competition is fierce and as a result… Costs are high. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Shipping + Fulfillment Optimization. Pricing strategy. Shipping and logistics. Influencer Marketing.

eCommerce 419
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. This comes at a time when consumers already expect fast shipping more than ever before, especially from ecommerce giants like Amazon, Walmart, and Target. The video game industry is seeing huge boosts right now.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

The end goal: Provide actionable steps to internal teams, identifying where to best focus their resources. With this in-depth, 10,000-foot view of what’s going on with your website, your team can more efficiently allocate development resources and budgets to double down on what’s working — or fix any diagnosed performance issues.

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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. Hosted ecommerce stores are faster at resolving technical issues (like a rush in ecommerce sales or server problem) that could cause your page to crash and costing sales. The number of ecommerce tools is mind-boggling.