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The Power of PPC + SEO

ROI Revolution

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. Instead, you need a comprehensive audit that includes several smaller audits of individual aspects of your digital marketing strategy. PPC Metrics. Goals Conversions Revenue Traffic Sources.

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Fill Your Funnel Using Brand Awareness Strategies. Facebook Advertising Strategies During COVID-19.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. You can use Klayvio as a part of your abandoned cart email strategy , win-back campaigns and more. Additionally, you can test and optimize your automated emails with A/B testing.

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Maximizing Your Amazon Advertising ROI: Proven Techniques for Unrivaled Success

Algopix

Optimization Strategies for Product Listings: A Holistic Approach The importance of optimizing product listings cannot be overstated. This holistic optimization approach lays the foundation for a robust advertising strategy. To truly excel in Amazon advertising, sellers must adopt a holistic approach.

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