Kissmetrics

DECEMBER 31, 2021

Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Customer data is an integral part of personalized advertising, so start by collecting it.

Customer Data 251

Customer Data Travel Customer Improvements 251

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. However, it requires you to collect and unify a large amount of customer data in one central location.

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

NOVEMBER 1, 2018

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This is just one of the many situational triggers that might push a customer to visit your website looking to make a purchase. Website copy.

B2C 354

B2C Marketing B2B Article 354

Optimizely

APRIL 27, 2017

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

Customer 170

Customer Internet Retail Article Customer Data 170

lateshipment

JANUARY 17, 2023

That’s just the partial reason behind the working of this article. The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. This puts a focus on customer data security in 2023.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

RetailMinded

JUNE 3, 2023

In this article, we’ll explore some of the most effective ways to keep your store safe and secure. Implement Cybersecurity Measures Besides physical security measures, it’s also best for independent retailers to strengthen their cybersecurity measures to protect their digital assets and customer data.

Retail 98

Retail Article Other Customer Data 98

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season.

Retail 77

Retail Outdoor Omnichannel Presentation 77

365 Retail

FEBRUARY 1, 2024

In this article, we’ll dive into the main benefits PoS systems can bring and must-have features you should incorporate into your custom PoS software. By integrating your PoS system with other enterprise software, you can access data from a central PoS unit.

POS 52

POS Merchant Services Payment Services Customer 52

365 Retail

JULY 3, 2023

From contact information to credit card numbers, the amount of personal information that businesses collect from their customers has gone over the roof over the last few years. This means that business owners must always ensure that their customer data is secure around the clock. Let’s get started.

B2B 52

B2B Subscription Customer Data Information 52

365 Retail

FEBRUARY 1, 2024

In this article, we’ll explore how retailers are incorporating digital tools and the impacts these have on shopping. This is because of the wealth of data retailers possess, and the algorithms that can digest this information. Retailers use customer data to uncover consumer preferences, behaviours, and purchasing patterns.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Optimizely

MAY 30, 2019

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. It treats each brand’s customer touchpoints and events in a unique way.

Article 170

Article Blog Social Media Events 170

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Understanding how to get repeat customers can boost your revenue. How does this work?

Customer 88

Customer Customer Retention Social Media X-cart 88

Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. Mailing address matching.

Customer 91

Customer Payment Services Customer Data Jewelry 91

Groove

MAY 15, 2023

By the end of this article, you'll have a deeper understanding of the factors to consider when choosing the right eCommerce platform for your tech stack, and you'll be equipped with the knowledge to make an informed decision. Salesforce , HubSpot ) for managing customer data and communication. Email marketing integrations (e.g.,

eCommerce 195

eCommerce Magento Merchant Services WooCommerce 195

Algopix

JULY 13, 2023

By implementing a robust CRM system tailored to your specific needs, you can enhance customer engagement, streamline sales and marketing efforts, and gain valuable insights to drive business growth. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

Optimizely

NOVEMBER 14, 2019

With a loyalty program, you can segment your customers based on deeper insights (such as average order value, loyalty point balance and interactions completed). This data will help you reach out to your customers in new, engaging and highly targeted ways.

Improvements 207

Improvements Social Media Events Customer Experience 207

Algopix

JULY 16, 2023

This article explores the best email marketing software options available for eCommerce businesses and provides insights into their key features, benefits, and considerations for selecting the most suitable solution. It integrates with popular eCommerce platforms, allowing you to leverage customer data for more personalized emails.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Optimizely

DECEMBER 20, 2018

Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. They recognize that some customers may only want to read their editorials, while others will be interested in buying specific products.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Optimizely

MARCH 6, 2018

Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time. Instead of just sending out the same email to an entire segment, the email is personalized to each and every individual, using customer data to specify the content based on each person’s interests.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Ecommerce Platforms

AUGUST 4, 2022

Here's what we cover in this article: Is Shopify pricing in Australia different from other places in the world? So, sometimes you might find that Australian prices are more expensive, less expensive, or about the same as the price US customers pay. So, we'll make conversions to AUD for this article. AUD per month.

Shipping Costs 104

Shipping Costs Shopify Payment Services Payments 104

365 Retail

JANUARY 4, 2024

In this article, we’ll explore five key strategies that retailers should focus on to keep their businesses thriving. Whether you’re a small boutique or a large chain, these insights will help you stay competitive and connect better with your customers.

Payment Services 52

Payment Services Retail Supplies Mobile Payments 52

GetElastic

JANUARY 30, 2020

Whether your business is based in California, Connecticut, or Canada, this article provides the most important components of CCPA you should know about and what it could mean for your business. Personal data and privacy are at the forefront of consumers’ and policy makers’ minds. What are the Main Provisions of CCPA?

eCommerce 88

eCommerce Customer Data Information Consumer 88

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

lateshipment

MAY 21, 2020

These steps are great to go through before sending customer service emails, because you want to make sure you’re professional but also friendly. This article is a contribution by Molly Crockett A marketing writer at UK Writings and Academized , Molly Crockett is involved in digital media marketing and customer service strategy projects.

Customer 246

Customer Seminar Shipping Information 246

RTP blog

MAY 22, 2019

Many retailers already get this: “Software developer” was the third-most-common job in retail in 2017, rising from the eighth most common in 2013, according to LinkedIn data.

Retail 150

Retail Technology Travel Books 150

RTP blog

MARCH 20, 2019

So if it’s as much an information battle as a sales competition, retailers need to fight data with data.

Retail 150

Retail eCommerce Social Media Article 150

365 Retail

APRIL 19, 2024

Salesforce Einstein provides a set of AI tools that enable marketers to generate actionable insights into customers’ behavior and preferences, which helps personalize customer journeys and optimize campaign performance.

Marketing 52

Marketing Social Media Live Chat Channel 52

ROI Revolution

DECEMBER 7, 2021

Read the latest news today & bookmark this article for easy access to stay informed! Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Name and home address.

Customer Data 78

Customer Data Presentation Information Improvements 78

Ecommerce Platforms

FEBRUARY 2, 2023

Its name is dropped in nearly every eCommerce article, and for a good reason – Shopify makes selling online simple. Moreover, its community is one of the most dynamic of its kind, with thousands of articles, videos, forums, and more at your disposal. No direct customer support is provided as standard.

Shopify 104

Shopify eCommerce Shipping Costs Live Chat 104

Ecommerce Platforms

OCTOBER 4, 2022

Data Analytics. Shopline provides a real-time analytics dashboard that gives insights into customer data, traffic, marketing performance, which products sell best, etc. With Shopline’s Pro versions (more about pricing in a sec), you can review up to a year’s worth of data.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Optimizely

JUNE 6, 2019

It’s likely that Sephora dug into their customer data to find the average time between repeat purchases of the same product, to get precise insights into the timing of the send. Target’s Data-Driven Decision Making. Target’s newest skincare line, Versed, offers 19 products from facial serums to eye creams all under $20.

Beauty and Health 150

Beauty and Health Marketing Retail Customer Data 150

Email Audience

JUNE 17, 2022

It remains one of the most effective ways to reach customers. This article will outline the most common security problems marketers face. Once the data is out there, you no longer have control. The repercussions of exposing personal customer data in such a way can be huge. Educate Employees and Customers.

Marketing 64

Marketing Customer Data Document Article 64

Omnisend

MAY 7, 2020

The ability to combine customer data with behavior-based workflows is what marketers need to deliver relevant messages, at the right time, via the right channel. By using customer data (e.g., For more information on building workflows with Automation Splits, take a look at the detailed article here. What’s next?

Demo 88

Demo Customer Data Information Marketing 88

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

In this article, we’ll explore how AI is reshaping retail and CPG marketing, driving innovation, and delivering remarkable results. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Ecommerce Platforms

DECEMBER 9, 2020

But arguably best of all and unlike some of Moteefe's competitors, you can launch your online store with a custom domain name. You have full control over how you maintain your customer relationships, and you get to keep the customer data, which works wonders for building your brand! So, what's in it for Moteefe?

Shipping Costs 197

Shipping Costs Payment Services Shipping Shopping Carts 197

Ecommerce Platforms

JANUARY 27, 2023

So, if you’ve yet to offer customers live chat support, you’ll be pleased to hear plenty of affordable, easy-to-use live chat software is available. Hopefully, by the end of this article, you’ll be better able to choose the right software for your business. As such, hackers might see it as an opportunity to obtain valuable data.

Live Chat 104

Live Chat Shipping Costs Multi-channel X-cart 104