Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 209

B2B eCommerce BigCommerce Omnichannel 209

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. If managed correctly, AI-driven personalized marketing across various touch points will foster long-term customer loyalty, no matter how big or small a retailer is.

Small Business Retail 204

Small Business Retail Marketing Retail Social Media 204

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. . This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 307

Customer Loyalty Operations Improvements Customer Experience 307

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Seizing the Moment That opportunity lies in the retail loyalty program.

Retail 243

Retail Books Consumer Social Media 243

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io has to offer.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Retailers can make adjustments in the way they do business to improve experiences for other customers.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Optimizely

DECEMBER 19, 2017

Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data.

Customer 300

Customer eCommerce B2C Fashion 300

Retail TouchPoints

FEBRUARY 18, 2022

These changes are reflected in Namogoo ’s annual survey of ecommerce executives , conducted this year in partnership with Microsoft, which benchmarks where retail leaders will be focusing their investments in the coming year and how they’re measuring success. 95% of Executives Want to Prioritize Cost Optimization.

eCommerce 288

eCommerce Shipping Costs Channel Operations 288

Smile.io

DECEMBER 7, 2023

Filtering and segmentation for improved program effectiveness One of the benefits of using CRO tools like Lucky Orange to optimize loyalty programs is the ability to analyze customer data based on specific parameters like demographics, browsing behavior, or which campaign drove them to your site.

Shopify 94

Shopify Customer Loyalty Blog Improvements 94

Retail TouchPoints

FEBRUARY 2, 2021

Coresight Research and Blue Yonder took a look at what building a better infrastructure will mean for supply chains going forward during the Supporting the Customer Journey: Localization for Speed to Market & Flexibility webinar, which examined the findings of a survey of both retailers and shoppers.

Supplies 145

Supplies Webinar Hobbies Customer Data 145

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Assistive customer service. Improving customer service has long been a priority for retailers large and small.

Merchant Services 263

Merchant Services Shipping Costs Retail Social Media 263

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party Data and the Rise of Conversational Commerce.

Customer 180

Customer Retail Information Consumer 180

Wiser

AUGUST 28, 2023

Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Integrating these insights into your retail assortment strategy allows for dynamic adaptation to customer needs and expectations, leading to increased customer loyalty and sales.

Retail 146

Retail Fashion Information Customer Data 146

RetailMinded

JULY 8, 2021

The downside of conventional marketing is that it’s hard to touch base with clients if you don’t have their contact information and customer data. Depending on the approach you applied to your business, you will have access to survey results, rankings, impressions, likes, shares, sales, conversions, and clicks.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Kibo

OCTOBER 12, 2021

When Personalization is achieved at scale, meaning a business provides personal interactions with all or most of their customers, it can deliver a 1-2% lift or higher for retailers. What is a customer data platform? Companies use CDPs to build better customer relationships and increase customer lifetime value.

Customer Data 62

Customer Data Multichannel Customer Experience Customer Loyalty 62

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 74

Marketing Customer Loyalty Customer Retention Social Media 74

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. Building an online shopping channel for their corporate customers delivers an experience that drives sales.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Smile.io

APRIL 30, 2024

Collect valuable customer information To ensure successful remarketing emails, you need to gather crucial customer data. Collect information about customers' interests, activities, and preferences to understand their needs. Look at their browsing behavior, purchase history, and cart data as well. 

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

Smile.io

MARCH 2, 2022

You’re in luck because we’re about to go over 4 great strategies for generating customer feedback online. Loyalty Program Data Loyalty programs are one of the best sources of rich customer data. Here are 4 metrics you can use to measure customer loyalty online!

Customer 71

Customer Live Chat Social Media Customer Loyalty 71

GetElastic

APRIL 28, 2022

Boosted Customer Loyalty : As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base. According to a global survey , "66% of global consumers would pay more for sustainable businesses and products." Subscriptions Build Up Customer Loyalty.

Payment Services 78

Payment Services eCommerce Customer Retention Demo 78

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. First-party data. The second way to collect the necessary information is to ask customers for it.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Kissmetrics

JUNE 9, 2017

If you have a massive collection of customer data but aren’t using it in any meaningful way, this represents an untapped opportunity for business growth. If this sounds like you, don’t feel bad, there are steps you can take now to start getting a return on your data collection immediately. Data Visualization.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

ESW

SEPTEMBER 29, 2023

Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another. But the benefits of omnichannel ecommerce are well worth it for both the brand and the customer. Areas of compliance should include customer data security, privacy, tax and duties.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Optimizely

AUGUST 9, 2018

But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. Omnichannel is Still Tough to Achieve.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

SEPTEMBER 4, 2018

Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. Making a big mistake can actually undo all the hard work you’ve done to build your brand, engage your buyers, and encourage customer loyalty.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

lateshipment

NOVEMBER 26, 2023

With the importance of customer retention clear, it’s time to focus on one particular component that is crucial to increasing your customer loyalty in the long run — ‘the post-purchase customer journey’. Net Promoter Score (NPS): NPS indicates the likelihood of customers recommending your brand to others.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

AUGUST 30, 2023

based survey conducted by Dynata. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. Conversely, 20% of executives thought “community belonging” was a critical loyalty driver, while only 8% of consumers said the same.

Customer Loyalty 241

Customer Loyalty Retail Shipping Costs Financial Services 241

Ecommerce Platforms

JANUARY 15, 2023

Live chat is one of the top customer contact options on offer today. In fact, according to one report, 79% of businesses believe implementing live chat resulted in increased sales, revenue, and customer loyalty. Companies can also track customer satisfaction scores by individual agent and team.

Live Chat 196

Live Chat Multi-channel Social Media Channel 196

Ecommerce Platforms

JANUARY 15, 2023

Live chat is one of the top customer contact options on offer today. In fact, according to one report, 79% of businesses believe implementing live chat resulted in increased sales, revenue, and customer loyalty. Inactivity messages: Let customers know whenever an agent isn’t available.

Live Chat 196

Live Chat Multi-channel Social Media Channel 196

BigCommerce

JUNE 27, 2017

Qualitative research can help you identify your customers’ needs and what they want to hear or get. When you provide content your customers want, your website will foster even more engagement and trust. In this environment, customer loyalty is tricky to maintain, as rival websites can easily snatch your customer away.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Omnisend

JANUARY 22, 2024

It can also build customer loyalty and enhance brand reputation. Personalization : Use customer data for targeted product suggestions, personalized discounts, and tailored content. Effective email personalization makes customers feel valued, understood, and special. Here’s why.

Information 88

Information Social Media Shipping Costs Document 88