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Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail TouchPoints

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Social influence continues to show opportunities as U.S.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

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April 2021 Social Media Water Cooler

ROI Revolution

Another significant update is that in order for advertisers to receive ROAS data for opt-out customers, at least four of the eight conversion events will have to be configured as value optimization for the Purchase event within Aggregated Events Manager. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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Why B2C Marketers Need to Own All Customer Data

Optimizely

In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social media posts in the last 12 months. You call your data analyst and explain exactly what you need.

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Why B2C Marketers Need to Own All Customer Data

Optimizely

In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social media posts in the last 12 months. You call your data analyst and explain exactly what you need.

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